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Special Report on

Super Bowl Advertising and Marketing

super bowl advertising and marketing special research report Photo by autoobserver.typepad.com
EAU CLAIRE — Spending millions to advertise in the Feb. 6 Super Bowl will pay off for some and be wasted dollars for others, say marketing experts at the University of Wisconsin-Eau Claire, who have been researching Super Bowl advertising successes for five years. Advertisements during the high-profile game — the best-rated TV show every year since 1995 — are selling for an average of $2.4 million per 30-second spot, a record amount for the National Football League's championship game. Among those most clearly benefiting from advertising during the game is Hollywood's movie industry, said Dr. Charles ...
Super Bowl XLIV, played in February 2010, became the most-watched American television program ever, drawing an average audience of 106.5 million viewers and taking over the spot held for 27 years by the final episode of M*A*S*H . 2 The final of the competition is – along with the UEFA Champions League – the most watched annual sporting event worldwide, drawing just over 100 million television viewers. Because of its high viewership, commercial airtime for the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most ...
REVIEWS AND OPINIONS
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Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment. Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to ... market research, surveys and trends
cgm: Is the Future of Marketing About Marketing to Marketers?
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix. Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies More important validation about the role of CGM and ... market research, surveys and trends

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National Retail Federation - High-Definition Televisions Back in ...
Washington, January 28, 2010 – With the biggest day of the year for football fans fast approaching, more viewers may find the game bigger than ever – at least on screen.  According to the Retail Advertising and Marketing Association’s 2010 Super Bowl survey, conducted by BIGresearch, of the estimated 168 million (73.2%) people who will watch the game, at least 3.6 million (3.6%) will take advantage of retailers’ promotions and buy a new television, compared to the 2.6 million who said so last year.   Overall, however, consumers will keep expenditures to a minimum, with the average person ... industry trends, business articles and survey research
Is spending $2.6 million on a Super Bowl ad a smart idea? - Jan ...
as well as smaller firms like GPS navigation system maker Garmin, online lead generator Salesgenie.com and privately held Web registrar GoDaddy.com are all rolling the dice with Super Bowl ads this year. Advertisers are shelling out big bucks to air commercials during Super Bowl XLI. A 30-second spot is said to cost a record $2.6 million. CBS ( Charts ), the network that will be airing Super Bowl XLI on February 4, is said to be charging as much as $2.6 million for a thirty-second spot. Add on the costs to produce the commercials (which could also approach the multi-million dollar ballpark) and investing in the game is an ... industry trends, business articles and survey research
RELATED NEWS
Seven Marketing Campaigns That Make Us Feel Like We're Still Living in the Mad ...
There’s no denying that the mad men of Madison Avenue were brilliant at their craft. But there’s also no denying that, as represented on the show, many creatives of that era possessed a particularly virulent brand of misogyny and cultural insensitivity. (Remember that time Roger Sterling performed in blackface?) Unfortunately, it looks like some companies still carry those less-flattering elements in their work in 2010. Here’s a roundup of products and ad campaigns that hearken back to the Mad Men era in the worst way. Danica Patrick for GoDaddy.com Instead of heralding NASCAR driver Danica Patrick for being an ... market trends, news research and surveys resources
ESPN news has city's hotels eager for business
ESPN's choice of Fort Worth as the network's Super Bowl XLV headquarters and Sundance Square as its beachhead has Fort Worth hotels waiting to see what groups the National Football League assigns them. The Renaissance Worthington hotel, near the Chisholm Trail parking lot where the network will set up its broadcast pavilion, learned Tuesday that the NFL assigned 75 rooms in the hotel to ESPN for the peak Super Bowl period, said Jim Gabler, the hotel's director of sales and marketing. And the NFL may assign more rooms in the Worthington to ESPN, Gabler said. "Discussions will now ensue directly with ESPN as to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Super Bowl advertising: field testing the importance of ...
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall. STEPHEN J. NEWELL. Department of Marketing ... technology research, surveys study and trend statistics
Media Contact: Patrick Harrison Paradise Advertising & Marketing ...
Paradise Advertising & Marketing, Inc. (727) 821-5155 ext. 110 ... helped lead the Oakland Raiders to Super Bowl XXXVII in 2003 and Reggie ... technology research, surveys study and trend statistics
Companies take gamble with Super Bowl ads, marketing professor says
1:11 p.m., Feb. 2, 2010----For a gamble to pay off, the reward must outweigh the risk. This year, some of America's largest corporations asked themselves, “Is advertising in the Super Bowl a safe bet?” “General Motors, Pepsi, and FedEx have all decided not to be in this year's game for reasons that are not particularly clear,” says John Antil, associate professor of marketing in the University of Delaware's Lerner College of Business and Economics. “It has become a problem for some companies to try to justify these expenditures.” Antil tracks Super Bowl advertising and he has ...
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QUESTIONS AND ANSWERS
WikiAnswers - What companies are advertising during Super Bowl XLIII
During Super Bowl XLIII you will see some of the traditional advertisers including Anheuser-Busch (Budweiser), GoDaddy, Pepsi and Doritos. Missing from the lineup this year is veteran FedEX. First answer by Crystal . Last edit by Crystal . Contributor trust : 3757 [ recommend contributor ]. Question popularity : 1 [ recommend question ]. Can you answer these online promotion and PR questions? Super Bowl XLIII at Disneyland? No its in Tampa Bay Florida but I think it is close to disneyworld in Orlando Florida Who played in Super Bowl XLIII ? The Pittsburgh Steelers and the Arizona ...
Big Advertising Strategies on a Small Business Budget
I am always amazed by business owners who say that they can't spend any money on advertising. Many of them validate that idea by saying, "Besides, most of my business is by referral." Building a business based on repeat and referral business is admirable. It simply means that clients are so pleased with the value of the product or service they receive on a consistent basis, that they become "cheerleaders" for that company. Consistency is the key word. If a company combines a strong, branded advertising campaign to an already strong marketing and service program, that becomes the foundation ...