Special Report on
Super Bowl Advertising and Marketing
Super Bowl Advertising and Marketing - Trends
Latest Trending Story:
Pepsi has decided to blaze its own path down the advertising super highway forgoing their iconic commercials from one of the most-watched television programs of the year, The Super Bowl. Despite the rampant decline of television viewership due to cable and sought after Internet options, advertisers are still willing to pay big bucks for a spot on such highly watched sporting event. As you may have noticed Pepsi decided not to advertise this last February in the Super Bowl, but instead they have generated a social campaign that allows Pepsi to be in direct communication between them and consumers by initiating “The Pepsi Refresh ...
For anybody who’s acquainted with on the web advertising, you no doubt have understand reports about how convoluted it’s. You might have go through stories about CPM’s fluctuating, much more Internet websites and publishers tinkering having a registration model to offset pressure-packed margins from marketing, as well as one particular story created in Mediaweek about the heels of the Interactive Advertising and marketing Bureau’s (IAB) Annual Meeting subtitled “Web writers absolutely screwed or aren’t they?” For any one baffled with how complex ... Read More
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SUPER BOWL ADVERTISING AND MARKETING
Ed Butowsky: Pepsi Skips Super Bowl for Social Media, Fox News 2- ...
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