Special Report on
Targeting and frequency capping
Targeting and frequency capping - Trends
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will show you the latest online advertising trends that will help to diagnose how ad pricing will change during the economic downturn as to know where the market will be going next years. The article is subdivided in three main part: 1. Increase ad revenues - Revenue optimizations is an important part on the process to increase ad revenues in the long-term. 2. Understanding eCPM drivers - Publishers might have identified several eCPM drivers must be clearly understood how to make those drivers actionable in order to maximize the revenue flow. 3. Trustworthiness – The main important thing for publishers, is to manage trust ...
on its original Google Print concept. Seeing the writing on the wall, many traditional media people are scrambling to get themselves up to speed with online. Having met a good number of these folks and even trained a few myself, I can say the transition can be a rude awakening for someone used to traditional. It’s not “just the same thing in a different medium.” Here’s a primer guide for those looking to make the switch. Planning and Buying Lines Blur With print, there are go-to resources with rate card information (e.g., SRDS). A traditional media planner can use ... Read More
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TARGETING AND FREQUENCY CAPPING
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