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At 2008’s Mobile World Congress, mobile advertising was one of the strongest themes, but this year it was entirely overshadowed by the excitement about revenue cases based on application stores and content sales. Mobile ads are a sector that everyone wants to succeed - the latest in a series of bullish forecasts was published this week by The Kelsey Group, suggesting US mobile ad revenues will rise from $160m in 2008 to $3.1bn in 2013. But there is no convincing model as yet. Despite the forecasts, this week’s news has mainly focused on the dark side of mobile ads, with Nokia halving its workforce in the area, and ...
LONDON - The Association of Online Publishers has revealed the shortlist for its 2008 awards, which see Reed Business Information, IPC Media and Guardian Media Group top the table. Reed Business Information has been shortlisted 12 times followed by IPC Media with nine and Guardian Media Group with eight. Channel 4, the Financial Times, Hearst Digital/The National Magazine Company, Incisive Media, the Sun all received five shortlisted entries each. In recognition of the growing investment by companies into audience research and understanding consumer behaviour across a number of digital ... Read More
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