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Special Report on

Television advertising and children

television advertising and children special research report Photo by img507.imageshack.us
The nutritional implications of children's advertising has been an issue of interest for nearly two decades. This study examines the relationship between the amount of a child's exposure to television commercials and a child's nutritional awareness. Nutritional awareness is measured by tests for nutritional knowledge and level of understanding of nutritional phraseology. The results indicate that exposure to television advertising during times characterized by a high proportion of child-oriented commercials is associated with lower scores on nutritional knowledge and understanding of nutritional phraseology. This ...
(India)–is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials ). Advertisements of this sort have been used to sell every product imaginable over the years, from goods and services to political campaigns . The effect of commercial advertisements upon the viewing public has been so ...
REVIEWS AND OPINIONS
Australia and New Zealand Health Policy | Full text | The role of ...
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Obesity levels in England are significantly higher than in much of the rest of Europe. This article examines aspects of the physical and cultural context of food consumption in England, and the evolution of government policy on obesity, as a background to an analysis of how law might play a role in obesity prevention. Research suggests that individual food choices are associated with cultural and socio-economic circumstances and that they can be manipulated by advertising, food packaging and presentation. ... market research, surveys and trends
Childhood Obesity – Fitness and Nutrition Facts for Child Health ...
The rates of childhood obesity in Canada has tripled in the last 25-30 years.  Data reports from other developing countries is quite similar.  Childhood obesity is becoming a worldwide epidemic. There can be no question that the two most significant factors in the childhood obesity epidemic are diet and exercise. The abundance of nutritionally deficient foods and a sedentary lifestyle are creating a generation poised to become adults with significant morbidity. For the first time ever experts are calling the current generation of children an energy positive generation meaning that they have more calories going in than being ... market research, surveys and trends

SURVEY RESULTS FOR
TELEVISION ADVERTISING AND CHILDREN

PARENTAL CONCERN ABOUT TELEVISION VIEWING AND CHILDREN'S ...
6.2 billion of their own money on their own wants, and influenced the spending ... percent on examinations, and certain shoes can enhance growth. ..... Table 2 Parent's attitudes toward television advertising and children's advertising ... industry trends, business articles and survey research
The impact of television advertising on children's Christmas ...
Advertising to children has always provoked strong feelings and contradictory opinions. Some advocates of child-directed advertising believe that advertising has no or negligible negative effect on children (Miller & Busch, 1979), and that the consequences of advertising are rarely lasting (Caron & Ward, 1975; Malrain, 1985). They argue that children are critical consumers who are capable of defending themselves against the possible harmful effects of advertising (Caron & Ward, 1975; Hite & Eck, 1987; Sheikh, Prasad, & Rao, 1974; Ward, 1984). According to other advocates, advertising provides children with valuable ... industry trends, business articles and survey research
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Postproduction key to state film industry
"Piranha 3D" was filmed in Arizona at Lake Havasu. So why did several members of the crew spend about six months in Ann Arbor last year? Because it was an economical and enjoyable place to do editing on the horror movie about the vicious fish. As Michigan strives to become Hollywood Midwest, much attention is being focused on the filming that's bringing famous actors and prominent directors to town. But there also is an emerging market in film and TV postproduction -- work that ranges from editing to sound mixing. "Piranha 3D," which opens today, is the first movie to come to Michigan specifically to do ... market trends, news research and surveys resources
Something for Car Enthusiasts of all Ages at the Aug. 26 - 29 Food Lion AutoFair
CONCORD, N.C. -- The world's only collection of street legal bumper cars, a 70th anniversary display of 1940 Fords, custom vans and recent The Tonight Show guest 92-year-old Rachel Veitch are just a few of the attractions scheduled for the Aug. 26-29 Food Lion AutoFair at Charlotte Motor Speedway. Street Legal Bumper Cars: Fifteen years ago, an eccentric Southwestern businessman who prefers to be known as "Joe" bought a 1939 Lusse Auto Skooter to display in his office. The metal-bodied bumper car had given millions of rides at The Pike, a Long Beach, Calif., amusement park that closed in 1979, and Joe began to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Antecedents of Children's Comprehension of Television Advertising
Advertising," in Television Advertising and Children: Issues, Research and Findings, ed. June. F. Esserman (New York: Child Research Service, 1981). ... technology research, surveys study and trend statistics
Children's Educational Television
Recent data indicates that, on average, children in the United States spend approximately three hours a day watching television. This invited “guest” into our homes has the potential to significantly shape our children’s development. In view of this, Congress determined that broadcast television stations – both commercial and non-commercial – have an obligation to offer educational and informational children’s programming. In addition, television licensees, cable operators, and satellite providers must limit the amount of commercials aired ... technology research, surveys study and trend statistics
Television (TV) and Children: Your Child: University of Michigan ...
Television (TV) has its good side.  It can be entertaining and educational, and can open up new worlds for kids, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community.  Shows with a prosocial message can have a positive effect on kids' behavior; programs with positive role models can influence viewers to make positive lifestyle changes .  However, the reverse can also be true:  Kids are likely to learn things from TV that parents don't want them to learn.  TV can affect kids' health, ...
REAL TIME
TELEVISION ADVERTISING AND CHILDREN
QUESTIONS AND ANSWERS
Should television advertisement aiming towards children be banned ...
i say no because its up to the parents to watch what their kids eat and some people dont mind eating or feeding thier kids things like that, i mean obviosuly you dont want to to take it to an extreme and give them serious health problems though. teach selfcontrol people need to know how to see these ads and things and realize how a certian product would effect them and balance out the pros and cons and see if its in their best interest. the world needs to stop babying people and let them learn lessons for life because certain things cannot be banned and some point they will be in a situation where they would need to make a ...
WikiAnswers - Why should advertising be banned in children's ...
It should be banned because between the ages of 0-5 children have difficulty understanding that commercials are merely confabulations and that products do not actually function as advertised. Moreover, children at a very young age can understand brand names. Since children also have lowered pre-frontal lobe capacity (which is the area of the brain associated with higher thinking and inhibition of behaviour). It stands to the light of reason that when advertisers target to children, they are taking advantage of individuals who do not have the capacity to make a rational decision. Therefore, child targeted advertisements ought to ...