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Testimony to the House Committee on Energy and Commerce, Subcommittee on Commerce, Trade, and Consumer Protection, and the Subcommittee on Communications, Technology, and the Internet For the hearing on Behavioral Advertising: Industry Practices And Consumers’ Expectations June 18, 2009 Jeff Chester Executive Director Center for Digital Democracy Powerful techniques of data collection, analysis, consumer profiling and tracking, and interactive ad targeting have emerged across the online venues Americans increasingly rely on for news, information, entertainment, health, and financial services. Whether using a ...
In testimony on behavioral advertising, the Federal Trade Commission today told the U.S. Senate Committee on Commerce, Science, and Transportation that "the issues surrounding this practice are complex ... the business models are diverse and constantly evolving, and ... behavioral advertising may provide benefits to consumers even as it raises concerns about consumer privacy." In the FTC's testimony, Lydia Parnes, Director of the FTC's Bureau of Consumer Protection, told the Committee that behavioral advertising, defined as "the practice of collecting information ... Read More
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