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Special Report on

The Ad-Tracking Debate

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The US FTC has approved a settlement with Sears regarding online tracking that requires it to destroy data collected from consumers, who were paid $10 to download software that monitored their online behavior. According to MediaPost , the Sears program sent “pop-up ads to 15 of every 100 visitors that asked for their email addresses. Respondents were then invited by email to download software that would track ‘online browsing,’ and promised $10 if they kept the software for at least one month.” The settlement between the FTC and Sears was originally announced in June by the government agency. Here’s ...
of Canada. Fourteen parties competed for the 295 seats in the House at that time. It was one of the most eventful elections in Canada's history, with more than half of the electorate switching parties from the 1988 election . The Liberals , led by Jean Chrétien , won a strong majority in the House and formed the next government of Canada. The election was called by the new Progressive Conservative Party leader, Prime Minister Kim Campbell , near the end of her party's five-year mandate. When she assumed office, the party was deeply unpopular, and was further weakened by the emergence of new parties that were competing ...
REVIEWS AND OPINIONS
Climate: The Extremists Join the Debate at Last! | CFACT Europe
ONE of the numerous propaganda artifices deployed by the now-retreating climate-extremist movement has been the careful avoidance of any debate with anyone on the skeptical side of the case who happens to know anything about climate science or economics. As the extremists lose the argument and become more desperate, that is changing. John Abraham, a lecturer in fluid mechanics at a bible-college in Minnesota has recently issued – and widely disseminated – a hilariously mendacious 83-minute attempted rebuttal of a speech by me about the climate last October in St. Paul, Minnesota. So unusual is this attempt to actually meet us in ... market research, surveys and trends
t r u t h o u t | Advertisers and Politicians Hunt for the "Buy ...
Editor's Note: Truthout is joining with the World Business Academy in an effort to demonstrate popular opposition to the unethical practice of neuromarketing manipulation. Please visit the Stop Neuromarketing page to view a video and sign the petition. Guard your reptilian brain. Corporations and politicians are trying to tap into it to use the latest brain research and sales techniques to influence your buying and voting patterns. The idea is this: you have three brains, the new brain that thinks, the middle brain that feels and the old brain that decides. The old brain (also called the "reptilian brain" because it dates ... market research, surveys and trends

SURVEY RESULTS FOR
THE AD-TRACKING DEBATE

Election 2010: Massachusetts Special Senate Election - Rasmussen ...
A new Rasmussen Reports telephone survey of likely voters in the state finds Massachusetts Attorney General Martha Coakley attracting 49% of the vote while her Republican rival, state Senator Scott Brown, picks up 47%. Three percent (3%) say they’ll vote for independent candidate Joe Kennedy, and two percent (2%) are undecided. The independent is no relation to the late Edward M. Kennedy, whose Senate seat the candidates are battling to fill in next Tuesday's election. Coakley is supported by 77% of Democrats while Brown picks up the vote from 88% of Republicans. Among voters not affiliated with either major party, Brown ... industry trends, business articles and survey research
Muhlenberg Tracking Poll: Specter by 8, Onorato at 34 percent ...
Every day from now until the May 18 primary, pa2010.com will publish the results of the Muhlenberg College tracking poll on the statewide Democratic primaries. To follow our posts on these surveys, click on the Tracking Poll tag . The Muhlenberg College tracking poll released Wednesday shows Arlen Specter’s lead over Joe Sestak back to eight points, 48 percent to 40 percent, with 11 percent undecided. In the governor’s race, Dan Onorato wins 34 percent of the vote, his smallest number in four tracking polls but still 23 points over his closest rivals. Joe Hoeffel breaks double-digits for the first time at 11 percent, ... industry trends, business articles and survey research
RELATED NEWS
China's Not That Into the World Cup
As excitement builds around the FIFA World Cup, marketers globally want to leverage the event to build brands. But the job is especially difficult in China, where the World Cup, and soccer generally, are experienced and understood in a unique way. Compared to previous World Cups, the usual hype and excitement here is relatively subdued. Local media content is dominated by coverage of 2010 World Expo in Shanghai. As a result, the exotic excitement around the World Cup is largely drowned out. Even on the state-run China Central Television's sports channel and World Cup broadcaster CCTV 5, World Cup promotions are mainly ... market trends, news research and surveys resources
Looking for the undecided
AUGUSTA -- With just over one week to go before the June 8 election, candidates will be criss-crossing the state this week to scrape for every last vote. Many of them will be participating in Memorial Day parades and events today. But starting Tuesday, it's back to wholesale barnstorming leading up to what promises to be one of the more exciting elections in state history. On Tuesday, Democrat Rosa Scarcelli will work the southern part of the state in Ogunquit and Kittery, while Republican Steve Abbott will be in Augusta, Gardiner and China in central Maine. Some are making the rounds to mill gates, while others continue to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Recognition-Based Ad Tracking
gers the debate about the relative merits of recognition ... in the photoboard to be used in an ad-awareness recognition test. Recognition-Based Ad Tracking ... technology research, surveys study and trend statistics
Speaker Biographies: 2007 FTC Town Hall: ehavioral Advertising ...
Tracking, Targeting, & Technology ehavioral Advertising. BIOS. Reijo Erik Aarnio ..... helped frame the national public policy debate on a ... technology research, surveys study and trend statistics
In the debate last night, both candidates made empirical claims ...
MADISON, WI – In the presidential candidate debate last night, both candidates made .... is the leading provider of advertising tracking and analysis of ...
REAL TIME
THE AD-TRACKING DEBATE
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QUESTIONS AND ANSWERS
Visits to my site orginating on click of paid ad = Search Engines ...
I have a graph on my Google Analytics Dashboard under the heading "Traffic Sources Overview". The graph is a red, green and blue pie chart. The red slice represents Referring Sites, the green slice Direct Traffic and the blue slice Search Engines. Which slice are site visitors arriving as the result of clicking a paid ad grouped in? I think it is the blue slice "Search Engines". But are any other visitors thrown in there as well? If I had no paid ads set up and had no visitors from paid ads - would either color disappear completely from my chart? Please, only knowledgeable replies. I'm trying to get a definite answer - ...
Tracking PPC effectiveness and ROI?
What I mean is a customer clicks the PPC ad and doesn't buy during this visit. Does this mean that there is no return on this click? But if they come back in a couple days and purchase should this be recorded for this PPC campaign? How long after the initial PPC click should a purchase show as a positive for the PPC campaign? Any thoughts? Thanks I would give it as much as 30 days. Shoppers are information seekers (an important acknowledgement for e-tailers) and rarely buy on the first visit. My wife for example returns at least three times to the same site before making a purchase and she buys stuff ALL the time online. Do ...