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Special Report on

The Advertising Club

the advertising club special research report Photo by www.theadvertisingclub.org
WASHINGTON – With GEICO’s unique ads dominating the airwaves, radio waves, and billboards across the country, it’s no surprise that GEICO’s own Ted Ward was honored by The ADVERTISING Club of New York as the 2010 Advertising Person of the Year. Ward joined GEICO in 1984 as director of media advertising and was named vice president of marketing in 1996. He is a graduate of the University of Virginia and holds an MBA in marketing from the College of William and Mary. He is a member of the Direct Marketing Association and the Advertising Club of Washington, D.C. Upon learning of the award, Ward said, “I am proud to receive ...
REVIEWS AND OPINIONS
Industry news roundup: New York mag's new fashion editor, JWT's ...
From left: Michelle Kessler-Sanders (photo by Patrick McMullan, courtesy nymag.com), Bill Graham and TJ Bennett, and Bill Oberlander. Michelle Kessler-Sanders , previously senior vice president at Donna Karan , has joined T as fashion director (more info at “Sally Singer staff up at T,” The New York Observer Media Mob blog) Bill Oberlander has been named executive creative director at JWT . Previously, he served as executive vice president and chief creative officer at Cossette New York (source: AgencySpy . For some context, check out “Cossette to Close NY Ad Ops” in Adweek .) New York has a new fashion editor: market research, surveys and trends
History of advertising in India
Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began Shop front signages From street side sellers to press ads The first trademarks Handbills distributed separately from the products 18th Century Concrete advertising history begins with classified advertising Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly). Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type, ornate fonts, more fancy, larger ads Newspaper studios train the ... market research, surveys and trends

SURVEY RESULTS FOR
THE ADVERTISING CLUB

Orange County advertising agencies defy industry recession with ...
While the big dogs of the Wilshire corridor and Madison Avenue advertising worlds howl over potential employee cutbacks and revenue declines, the firms that make up the Orange County ad scene seem to be asking, "What recession?" Officials of many of Orange County's larger agencies report increased billings and few layoffs, despite the bleak reports in advertising trade magazines. Local ad agency officials insist that, at worst, billings are flat. "Things are going great," said Jim deYong, executive vice president and creative director of DGWB Advertising in Irvine, which has seen a 33 percent ... industry trends, business articles and survey research
Yahoo Toots Its Horn as It Falls Further Behind - Bits Blog ...
for it to be able to hold its head up high as it tries to justify its continued rejection of Microsoft’s hostile bid. The company’s earnings, after special charges, were 11 cents a share, compared to the 9 cents that analysts had forecast. Its revenue, excluding payments to sites that display its ads, were $1.35 billion, $30 million more than analysts expected. But panning back, there is still something wrong with this picture. I moderated a panel this afternoon at the Advertising Club of New York. The marketers there, like most big marketers, say they are shifting large chunks of their ad budgets from television ... industry trends, business articles and survey research
RELATED NEWS
To the President, AAAI
First, accept my congratulations for winning the election to become the President of the Advertising Agencies' Association of India (AAAI). I am sure you must be relieved that the last month is behind you. As a well-wisher of the advertising industry and one who has had occasion to know about the running of the AAAI from rather close quarters, I shall make bold to set out a possible agenda for you and your team. The Elections: While I have always been a very public votary of consensus in the choice of those who would occupy honorary industry positions, the wafer-thin majority you got is a reflection of the mood prevalent in ... market trends, news research and surveys resources
Emvies 2010: Ambient innovations: Clearing the sludge from car engines and minds
The Emvies, organised by the Advertising Club Bombay, honour measurable and significant contribution in the field of media. On day one of Emvies 2010, shortlisted case study presentations were held at Welingkar College in Mumbai. In one of the segments, media agencies shared information on the work they'd done using ambient and out-of-home media. Ogilvy Action made a presentation on their work for the re-launch of Castrol GTX. To communicate the message of how sludge in an engine causes its eventual death, the agency executed a 'mummified' campaign for the brand. The agency wrapped cars in white bandages to ... market trends, news research and surveys resources

INFORMATION RESOURCES

New York MAgAziNe DAY
Feb 4, 2009 ... Once this form is completed and returned to The ADVERTISING Club, we will notify you via email to confirm your participation. ... technology research, surveys study and trend statistics
Federal Trade Commission
a “back to basics” workshop about complying with federal and state truth-in-advertising standards. Sponsored by the Better Business Bureau of Metropolitan Dallas and the Federal Trade Commission. Green Lights & Red Flags runs from 8:00 a.m. to 3:30 p.m. at the Cityplace Conference Center Amphitheater, 2711 North Haskell Avenue, in Dallas. Green Lights & Red Flags is presented in partnership with Southern Methodist University’s Temerlin Advertising Institute and Dedman School of Law, and the Dallas Bar Association's Franchise & Distribution Law Section. The workshop has been approved for 5.5 hours of ... technology research, surveys study and trend statistics
Ad Club at UGA
Get a first-hand look at New York advertising agencies by participating in the 28th annual New York Advertising Agency Field Trip, scheduled for Saturday, September 11 - Wednesday, September 15, 2010. OUTSTANDING AGENCIES Some of the agencies we're considering visiting are DDB Worldwide, EURO RSCG, Kaplan Thaler, Kirschenbaum & Bond, Weiden & Kennedy, Bates Worldwide, Ogilvy & Mather, Saatchi & Saatchi, Lowe & Partners, TBWA ChiatDay, McCann-Erickson, FCB New York, Arnold Worldwide, J. Walter Thompson, Young & Rubicam, MediaCom, Draft Worldwide, Grey Advertising and more!  In addition to creative presentations and ...
REAL TIME
THE ADVERTISING CLUB
  1. profile image underlineinc Underline principal, Fidel Peña, elected as Vice President of the Advertising & Design Club of Canada http://bit.ly/ckJgbX
  2. profile image davidcsonka "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need." ~ from the movie 'Fight Club'
  3. profile image malasmalisimas Raging VIP orgy in the club http://bit.ly/9vPGHo
QUESTIONS AND ANSWERS
WikiAnswers - What are the functional departments in advertising ...
well,first,| can create ads.But the major that i do is i am capable of creating products specially in print product.e.g v. card,brochures,calendar.I now hav list of ideas just stored in brain.But i'm... What company changed its advertising agencies ? Many different companies go through many different agencies each year no matter what the size or name of the company is. It is the law of nature applied to business, evolution of the food chain. What is an In-House Advertising Agency ? An in-house agency is an agency responsible within the advertiser's orginization for all advertising activities. How many advertising agencies
How is your non-profit using Twitter to advance the mission ...
I've been asked to write a 700 word article for the Association of Fundraising Professionals on this topic and your answers may well end up as quotes in it going out to 30,000+ readers next week. I'd also be interested to hear reasons why your leadership decided NOT to use Web 2.0 - and twitter specifically. If you wish to remain anonymous I'll protect your privacy and the name of your org as well. You can reply privately to this question if you prefer. Many thanks! posted March 3, 2009 in Non-profit Fundraising | Closed Share This Helping companies make the social connection with communities through volunteering ...