Special Report on
The Advertising Cube
The Advertising Cube - Trends
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Nice installation here from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages to the sign with their favorite places to visit, and the arrow would move to point to that location, and also provide the distance. The installation was streamed live to Nokia.com, where all the locations were synced with Nokias good things map. Very nice idea here from Nokia to promote their geo-localization for mobiles OVI Maps. Mobile Video Cube Mobile Video Cube is a self-contained mobile outdoor digital advertising billboard truck capable of delivering full ...
How do you measure the effectiveness of your advertising? Do you look only at whether or not you have had an increase in sales or enquires subsequent to the publication of an advertisement, or do you include product or brand awareness in your evaluations? The most suitable criteria for evaluating the effectiveness of advertising, depends on a number variables, such as the advertising goals, the type of media used, the cost of evaluation, the value that the business or advertising agency places on evaluation measures, the level of precision and reliability required, who the evaluation ... Read More
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