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NEW YORK, NY--(Marketwire - January 22, 2010) - Too many advertising and media buying agencies are still struggling to figure out how to profit from new media, and are therefore preventing their clients from taking full advantage of online buzz/viral marketing. That's one of the conclusions of Vanksen Group's "Marketing 2.0 Trends for 2010 Report," which provides a global view on how brands and their agencies are responding to social networking, blogging, mobile media and other elements of the new attention and reputation economy. "Many big agencies remain slow to fully embrace social media ...
by Marilyn Dahl (University of British Columbia), Canadian Journal of Communication, Vol 18, No 1 (1993) - (C) Copyright Canadian Journal of Communication (1993) It is a commonly held theory that one cannot legislate attitude change. One can legislate behavioural change and hopefully changes in attitude will follow. Attitudes, beliefs, and misconceptions of society constitute a major barrier for people with disabilities. Attitude change can follow on heightened awareness, increased contact, and increased meaningful communication between disabled and non-disabled people. Although personal ... Read More
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