Special Report on
The Advertising Media Internet Center
The Advertising Media Internet Center - Trends
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The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management ( ECRM ) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, ...
According to the Advertising Media Internet Center (July 22, 2007), we are exposed to an average of 288 ads per day, counting TV, radio, print and Internet ads. If you include the number of brands we are exposed to, let's say on a trip to the supermarket, that number skyrockets to over 2,000. In order to survive this onslaught, people have become more skeptical - they just don't believe what companies say about themselves anymore. On the other hand, people do believe what they read in the newspapers, or hear on the radio or TV news. The beauty of free publicity is that it puts ... Read More
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