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Special Report on

The Advertising Research Foundation

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(August 19, 2008) Ronald E. Franklin, Vice Chairman of Research and Planning for GlobalHue, has been appointed to the Board of Directors of the Advertising Research Foundation. The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. The ARF's stated mission is to improve the practice of advertising, ...
and the effectiveness of advertising and promotion programs in TV, print and online. Mr. Fulgoni has held several executive leadership positions throughout his career, and has been a member of the executive team that managed the successful public offering of two market research companies, Information Resources, Inc. and comScore , Inc. Mr. Fulgoni has also served on the boards of successful public companies in the software, consumer electronics, pet products, marketing services and market research industries. Mr. Fulgoni co-founded comScore, Inc. in 1999, an Internet market intelligence company where he remains Executive Chairman
REVIEWS AND OPINIONS
Craig Gugel Joins LogicLab as Chief Research Officer
Craig Gugel is appointed Chief Research Officer at LogicLab. In this position, he will also serve as a public face of LogicLab and an industry expert on all research-related issues. FOR IMMEDIATE RELEASE / PRURGENT New York, N.Y. � July 26, 2010 � LogicLab Inc. (www.logiclabinc.com), the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, announced the appointment of Craig Gugel as Chief Research Officer. In his new role, Gugel will manage all research functions for LogicLab, including consumer insights, internal and external training and education, ... market research, surveys and trends
OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business -- Measuring and ...
Welcome to the liveblog of the BlogHer Business '10 panel: Measuring and Monitoring: The Case for Social Media Marketing INFO: Whether you are hesitant to test the social media waters, have jumped in fully-committed, or register somewhere on the spectrum between the two, measuring and monitoring your engagement is necessary for success. Join Jory Des Jardins, co-founder of BlogHer, as she moderates a discussion with Daina Middleton, CEO at Performics, Lynne d Johnson, SVP, Social Media at the Advertising Research Foundation and Nichole Goodyear, co-founder and CEO at Brickfish, about analyzing traffic, messaging, influence, ... market research, surveys and trends

SURVEY RESULTS FOR
THE ADVERTISING RESEARCH FOUNDATION

comScore Media Metrix U.S. Methodology Research Review
comScore count was less than half of a percent, but we prefer a more .... massive, global cross-sectional panel of more than 2 million consumers who have ... industry trends, business articles and survey research
Point-Of-Purchase:$17 billion
Point-of-purchase advertising is making a big comeback. Not in terms of spending, because the segment has always posted strong growth. But in terms of respect, it’s no longer “that thing” marketers do because they must. Heck, it’s even a measured medium now. As the Internet hype faded and the economy began to stumble in 2000 (forcing brands to ease back on mass media buys), the back-to-basics P-O-P tactic gained more prominence, with spending up 18.1 percent to $17.0 billion, according to promo estimates based on industry sources. In fact, brands were demonstrating renewed faith in P-O-P even before the ... industry trends, business articles and survey research
RELATED NEWS
Accounts and People of Note in the Ad Industry
The board of governors of the Academy of Television Arts and Sciences, North Hollywood, Calif., will present Governors Awards to the Advertising Council , New York, and Norman Brokaw, chairman emeritus of WME. The winners will be honored during the 2010 Creative Arts Emmy Awards on Aug. 21, which will be shown as a two-hour special on E! on Aug. 27. Adrenalina, New York, which specializes in campaigns aimed at Hispanic consumers, will become an operating unit of Kirshenbaum Bond Senecal & Partners, New York. Both agencies are part of MDC Partners. Manuel Wernicky, president and chief ideas officer at Adrenalina, is leaving as ... market trends, news research and surveys resources
LogicLab, Inc. Appoints Chief Research Officer
Craig Gugel is appointed Chief Research Officer at LogicLab. In this position, he will also serve as a public face of LogicLab and an industry expert on all research-related issues . LogicLab, Inc., the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, announced the appointment of Craig Gugel as Chief Research Officer. In his new role, Gugel will manage all research functions for LogicLab, including consumer insights, internal and external training and education, primary research and data partnerships. In this position, he will also serve as a public ... market trends, news research and surveys resources

INFORMATION RESOURCES

Making Better Media Decisions
"Making Better Media Decisions" is an update of the Advertising Research Foundation's historic 1961 monograph, "Toward Better Media Comparisons. ... technology research, surveys study and trend statistics
paying "hush" money to the ARF
paying "hush" money to the ARF they would have made a stunningly bad bargain, as the foundation's con- sistent support of the tighter regula- ... technology research, surveys study and trend statistics
Arf-Kervaire invariant problem - Douglas Ravenel
This page is the schedule for the workshop with descriptions of the topics to be covered in each talk. At the bottom is a form with checkboxes. Please select any and all lectures that you would like to give, and we will assign talks based on your preferences. Here are some relevant links. Our result was first announced on April 21, 2009, in a lecture by Hopkins at the Geometry and Physics: Atiyah80 conference. (This link has some more information.) His title was Applications of algebra to a problem in topology . Here are the slides for that talk ; the file is 44MB. There is also a video . More talks we have given since April, 2009
REAL TIME
THE ADVERTISING RESEARCH FOUNDATION
  1. profile image KOBN Biometrics on the Menu as Advertising Research Foundation Rehires Cook http://bit.ly/9TKsoo
  2. profile image InternetCashL The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation: Th... http://bit.ly/caSw1T
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QUESTIONS AND ANSWERS
Google Answers: Advertising agency rate card information
We need to know how much advertising agencies and consultants in the U.S. charge for creative fees (conceptualization only, not actual production like photography, artowrk, editing cost etc.) for the following projects: 1. Single Print Ad 2. Multiple ad campaign 3. Television script/storyboard 4. Direct Mail 5. Web design 6. Radio spot/script We want specific rates for each of the above projects from credible entities (e.g. large ad agencies, well-known adveritising consultants, large design shops etc.) that can be used as an acceptable benchmark for the U.S. advertising industry. We are a newly established ad agency ...
revenue models from online advertising.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci. $19.77 "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it ...