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QR codes used as mobile tagging has started in Japan (2003) and since are implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information. The QR code process: Mobile users, taking a picture of the code or reading it with their cameras, trigger an action leading to content download, a message or link. QR Codes – Trends Review: QR codes are offering endless marketing opportunities. Today – with the remarkable growth of mobile and smart phones – this potential can be easily ...
BOSTON - May 18, 2010 - A survey of 1,000 home improvement contractor phone-book and online advertisements by the Patrick-Murray Administration's Office of Consumer Affairs and Business Regulation (OCA) found one in five advertisements was placed by unregistered entities. For consumers, being able to easily find and check a registration number is important as homeowners go through the process of considering a contractor. Hiring a registered contractor affords some protections and possible compensation from the state's Guaranty Fund that is not available if a consumer uses an ... Read More
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