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Special Report on

The ARF, Advertising Research Foundation

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Entrepreneur and expert in the field of Influencer identification, Word-of-Mouth marketing and customer engagement, Harald has a strong track record building successful programs for Fortune 500 companies. He has been published in international journals most notably for the ARF (Advertising Research Foundation) and WOMMA (Word Of Mouth Marketing Association). (Internet industry) January 2008 — Present (2 years 7 months) agencyme is a service and technology company that enables brands to engage their customers online on a collaborative platform. Identify influencers and other key segments, measure your customers activities ...
and the effectiveness of advertising and promotion programs in TV, print and online. Mr. Fulgoni has held several executive leadership positions throughout his career, and has been a member of the executive team that managed the successful public offering of two market research companies, Information Resources, Inc. and comScore , Inc. Mr. Fulgoni has also served on the boards of successful public companies in the software, consumer electronics, pet products, marketing services and market research industries. Mr. Fulgoni co-founded comScore, Inc. in 1999, an Internet market intelligence company where he remains Executive Chairman
REVIEWS AND OPINIONS
NetBase Insights: ConsumerBase, Understanding, Netnography, and Me
I’m thrilled to announce that I’m joining NetBase as their Director of Social Strategy & Design and this post is a little introduction, so hi. Anyway, I’ve been convinced, ever since I started working on the internet in 1997, that it will radically and deeply transform business as we know it. Not just how we market, not just how we advertise, but how businesses create and deliver value. That transformation is well under way, some companies are leading, and some are being dragged, but few are untouched by the consumer revolution that is in progress. I’m particularly thrilled to now be part of the NetBase team ... market research, surveys and trends
Why Agencies Should Care About Shopper Marketing And The Path To ...
in the past. The old sofa-to-store philosophies of old just aren’t holding strong. So I was smiling the whole way through when reading Joel’s post (CRO at the ARF ) about why Shopper Marketing matters – especially to agencies. Generally, media agencies have not been great at understanding shopper marketing or retail in general. There are some notable exceptions in the like of Publicis ARC, Satchi X and David Sommer and his group over at Mediaedge.  For most, until recently, it just hasn’t really been part of their purview, falling in the larger pool of 245 Billion in trade/promo spending.  That has been ... market research, surveys and trends

SURVEY RESULTS FOR
THE ARF, ADVERTISING RESEARCH FOUNDATION

The ARF Board of Directors
In September, 2004, Bob Barocci was named President/CEO of The ARF. Just prior to joining the ARF, Bob was the director of communications of New School University and part of Bob Kerrey’s leadership team. Before that, Bob, as he says it, was privileged to enjoy a very satisfying advertising career including 21 years with Leo Burnett culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was founder/CEO of McConnaughy Barocci Brown and then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam. He holds an M.B.A. from Harvard University and a Phi Beta ... industry trends, business articles and survey research
mediabistro.com: PRNewser
We're excited to share our thoughts on the following topic: "Content Matters: Forget About the Delivery Method, It's WHAT You're Delivering That You Need to Focus On." Let us know if you'll be there. Several media industry heavyweights took the stage at Bulldog Reporter's Media Relations Summit today to wax poetic on the future of journalism, future business models, and how us pesky PR professionals can better work with them. Besides the usual advice you may have heard at every other PR event -- "Know the publication/writer before you pitch them." -- the panel did offer up some ... industry trends, business articles and survey research
RELATED NEWS

INFORMATION RESOURCES

What advertisers want from online audience measurement
The sponsorship and active involvement of ESOMAR and the ARF (Advertising Research Foundation) would be welcome and strongly recommended. ... technology research, surveys study and trend statistics
paying "hush" money to the ARF
tion of alcohol advertising and sales attests. The ARF is not funded by ... Addiction Research Foundation. Toronto, Ont. References ... technology research, surveys study and trend statistics
Evaluation and Measurement: The State of Television Copy Testing
addressed until the 80s, when action was finally taken by the Advertising Research Foundation (ARF) to design and implement a study to assess it. ...
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THE ARF, ADVERTISING RESEARCH FOUNDATION
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QUESTIONS AND ANSWERS
Google Answers: Annual market research expenditure in the US
I would like an estimate of the total dollars spent annually by businesses in the United States on primary market research (this includes things like focus groups, online and paper-based surveys etc.) Please be sure to include the sources used to answer this question. Hello Sandy 24, Below you will find the results of my research for market research spending in the United States. According to Laurence N. Gold, editor and publisher of Inside Research, which tracks market research spending in the U.S., market research spending in the United States was $7.32 billion in 2004. Excerpt: ?To understand the customer ...
What is the best online resource for finding web development shops ...
I'd be very surprised if you find a list. Most of the business owners I know in every field do pro bono work but we don't advertise it because we're human--we can only do so much. Another resource: try the graphic arts department in your local high school or college. They teach website development and are always eager for a real life project to work on. And they're quite good. Or you might try (a) going to business organizations (like the Chamber) and asking; (b) calling around to individual web developers in your area; (c) calling your local nonprofit umbrella, who probably can direct you to ...