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If you’ve heard about edgy footwear from Greedy Genius, credit the multicultural men who discovered the pace-setting brand first. “Multicultural men, more than any other group, are spontaneous, confident experience-seekers and creators, who find new products, services and trends that compliment their lives,” notes Emanuel L. Basnight, Jr., account planner at Burrell Communications Group. “Their strong sense of individuality combined with diverse interests and high sense of uniqueness allow them to steer culture.” But with young multicultural young men underrepresented in research samples, the advertising industry didn’t ...
How to identify social media influencers and activate them was the focus of a presentation during the ARF/Advertising Research Foundation's Audience Measurement 5.0 conference on Wednesday in New York. David Iudica , Senior Director, MTVN Digital Ad Sales Insights, discussed MTV Network's partnership with Subway brand's Freshbuzz microsite and its three month campaign to promote emerging artists through social media. Iudica said "Subway's goal was to integrate elements of pop culture into its brand and to build traffic. MTV identified various emerging musicians, ... Read More
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