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Special Report on

The DoubleClick Ad Exchange

the doubleclick ad exchange special research report Photo by ronnie05.files.wordpress.com
The new AdSense interface offers features such as more detailed reports with graphs and the ability to complete common actions in bulk. Fill out our interest form , and we may be able to include you in the beta test of the new interface. We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today's post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we'd like to take a moment to let you know how these two announcements fit together. The ...
REVIEWS AND OPINIONS
Google Makes Billion And Change In Q2; eXelate Onboards Nisenholtz ...
It was a strong quarter for Google as it exceeded, met or missed Wall Street analyst earnings expectations depending on who you talk to. Overall, Google reported Q2 2010 revenues of $6.82 billion, 24% better than Q2 2009. CEO Eric Schmidt says in the release, “We saw strength in every major product area, as more and more traditional brand advertisers embraced search advertising and as large advertisers increasingly ran integrated campaigns across search, display, and mobile." Net income was second quarter of 2010 was $1.84 billion for Q2 -that could buy 23 Invite Medias ($80 mil acquisition). Read the release. Get the ... market research, surveys and trends
DoubleClick Advertiser Blog: Investing in Exchange Bidding
The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface. As we’ve regularly said lately, we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the opportunities that display advertising offers. These investments are really bearing fruit: publishers are getting ... market research, surveys and trends

SURVEY RESULTS FOR
THE DOUBLECLICK AD EXCHANGE

Google Finally Links AdWords To DoubleClick; Launches Ad Exchange ...
Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google ( NSDQ: GOOG ) has promised to make it easy to manage both search and display sales in one place. But the launch comes a few weeks after Google lost two key DoubleClick execs , former Ad Exchange VP Michael Rubenstein and former DoubleClick CEO David Rosenblatt, who were charged with driving that business; sources say their work was largely done. Neal Mohan , Google’s VP of Product Management ( pictured ), who has been given ... industry trends, business articles and survey research
Google's Q3: $5.94 billion, 7 Percent YoY Revenue Growth, 14 ...
Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and search volumes from third parties such as Efficient Frontier and comScore. Even though Google performed solidly (almost $6 billion in a still-bad economy) there may be some disappointment on Wall Street (apparently not). Google’s Eric Schmidt said “The worst of the recession is behind us.” He added, “We’re very pleased with the third quarter.” Google apparently did better than consensus estimates and so “beat the street.” Shares are now up in after-hours trading. Most metrics ... industry trends, business articles and survey research
RELATED NEWS
Google Spills Display Beans at Barbecue
ADOTAS – Secretly I was hoping I’d show up at Google’s burgers and display event at Chelsea Market and be led to a rooftop where CEO Eric Schmidt – complete with chef’s hat, plaid shorts and “Google the Cook” apron — was manning a grill packed with ground chuck. “Cheese?” he’d ask while cofounder Sergey Brin passed me a cold one. Alas, I walked into a conference room, certainly a nice one, and the burgers were served by sassy caterers. Still, the company was quite notable – Barry Salzman, the DoubleClick veteran who recently took the role of managing director of media and platforms, sat next to me and was very ... market trends, news research and surveys resources
RT @E_Schmidt The Hilarious Story of How We Built Froogle 2.0
Are you trading in commodities? Is your store indistinguishable from your competitors’ store, for all intents and purposes? It’s time to figure out your unique value proposition, because Google’s gunning for you. Meanwhile, Eric Schmidt’ laughing his head off as we sit idly by and watch. Watch what? Watch Google amassing positions at the start of the information highway (Android, netbooks , Chrome, iGoogle is literally a startpage), on its distribution points (search, ads, nofollow, and paid links) AND at its destinations (Youtube, Blogspot, Knols, Pages, Places, Maps/Reviews). Froogle 2.0 , ... market trends, news research and surveys resources

INFORMATION RESOURCES

The DoubleClick Ad Exchange
The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set ... technology research, surveys study and trend statistics
Statement of the Commission
Dec 11, 2007 ... market given that DoubleClick was developing an ad exchange product that would compete with. Google's AdSense and other ad intermediation ... technology research, surveys study and trend statistics
Advertising - Instant Ads Set the Pace on the Web - NYTimes.com
Mar 11, 2010 ... Google introduced its revised DoubleClick Ad Exchange, ... higher on ads sold through the DoubleClick exchange, compared with ads sold ...
REAL TIME
THE DOUBLECLICK AD EXCHANGE
  1. profile image GoogleDataBlog http://bit.ly/cKXN0E Announcing the New DoubleClick Ad Exchange
  2. profile image ICTRacunalo DoubleClick Ad Exchange White Pape “Value of Dynamic Allocation & Auction Pricing” http://bit.ly/aWR5g7
QUESTIONS AND ANSWERS
What is the DoubleClick Ad Exchange? - DoubleClick Ad Exchange Help
The DoubleClick Ad Exchange is an online marketplace where ad networks can purchase inventory from multiple participating sellers and publishers can manage multiple networks to get the highest yield at scale. Was this information helpful? DoubleClick Ad Exchange - Contacting Us - Help with other Google products - ©2010 Google Inc. | DoubleClick is a division of Google Inc.
Google revamps DoubleClick exchange
SAN FRANCISCO (Reuters) � Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its advertising business into the market for graphical, display ads. Google acquired DoubleClick for more than $3 billion in March 2008, in hopes of supplementing its lucrative business serving text-based ads alongside search results with the more visual display ads used in corporate branding campaigns -- a market dominated by online rivals Yahoo Inc and Time Warner's AOL. Ad exchanges play an increasingly important role in the Internet ad ...