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Special Report on

The Essentials of Advocacy Advertising

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Last week at the Kauffman Foundation's conference on war-zone economics, I met a man named John Sullivan. He runs the Center for International Private Enterprise, which is — ironically — funded by the socialists in the U.S. Government ... 06/04/10 Photo by John Sullivan and from the exercise in 2000. South Korea today officially took the case of the Cheonan sinking to the United Nations Security Council (UNSC) and called for coordinated international action against Pyongyang, ... 06/04/10 I thought I'd put my Twitter follow friday list on the site this week. Enjoy @jsinkeywest (John Sullivan) Bio: blog,blogging,do follow.
Online Gift Shoppe Provides Personalized Gift Ideas through New Blog
Daniel Radcliffe, the actor who plays Harry Potter in all those blockbuster movies based on J.K. Rowling's books, says he's probably the only person in the world who's happy to see the series end. Laine Cunningham, a fifteen-year veteran of the publishing industry and owner of Writer's Resource, says the demise of Harry Potter is also great news for writers. Authors wanting to take advantage of the void in the market can visit her website for information on the supporting materials they'll need to prove that their work is marketable. Forecast verification experts WeatheRate certified Viacom owned and ... market research, surveys and trends
Book Contract Essentials
You answer the phone and the most amazing thing happens. An editor says, “We’d like to publish your story.” Squeals of joy! Oh, Frabjous Day! The editor mentions some basic terms of the publication agreement, but you’re so excited you can barely pay attention. Then, the editor says, “Do these terms sound reasonable?” Do yourself a favor and say, “Yes! I want to work with you, but I’m too excited to think straight right now. Let me write down these details and get back to you tomorrow.” Contract savvy–and professionalism–begins with the idea that you have options. The Option of Time to Think: market research, surveys and trends


Voter support split evenly between coalitions: poll - The Local
Sweden's ruling centre-right coalition has registered its strongest support since 2006 in a new poll, and is now in a statistical dead heat with the Red-Green opposition. The poll by Novus Opinions for TV4 puts support for the governing Alliance for Sweden at 46.5 percent of decided voters, an increase of 2.3 percentage points since Novus' last poll. Meanwhile, backing for the Red-Green opposition shrank 2.5 percentage points to 47.5 percent of decided voters. The difference between the blocks is now so small that it is statistically insignificant. The latest surge for the Alliance is mostly due to growing support for ... industry trends, business articles and survey research
The Good: Advertising Enhances Our World | Flat World Knowledge
It’s also an incredibly powerful mirror that reflects our values, aspirations, and fears (whether of social rejection, financial hardship, or just plain body odor). True, we may not always like what we see in this mirror. And it may not deliver a totally accurate reflection—like the looking glass in a funhouse, it may be distorted to magnify our noblest dreams as well as our basest desires. It’s a formidable weapon that people, businesses, and countries can harness for good or exploit for evil. Advertising’s cultural impact is hard to overlook, although many people do not seem to realize how much these pervasive messages ... industry trends, business articles and survey research
Back-to-school shopping: Savvy moms share their secrets
Many retailers began advertising back to school sales early this month. Retailers expect back-to-school shopping to increase this year, but a majority of shoppers are looking for ways to save money, according to consumer surveys in July. Kantar Retail, of Columbus, Ohio, which surveyed 4,000 U.S. shoppers, found 29percent plan to spend more, up from 24percent a year ago but down from 33percent in the pre-recession years. Seven in 10 shoppers plan to patronize discount stores, with 53percent looking for sales and 30percent planning to shop online, according to a survey of 9,000 consumers by BIGresearch for the National Retail ... market trends, news research and surveys resources
Social CRM a Complement, Not a Replacement for Traditional CRM
It's bad enough when companies have poor customer service, but it's worse when they (cluelessly or cynically) tell you how great they are. One of the worst things a company can do is purport to be something it's not. That was the case with splashy advertising campaigns in traditional media, and it's still the case with social media.   A while back I offered retailer Best Buy as an example of a company that is often lauded for its savvy use of Twitter and other social channels, yet seemingly continues to struggle with some pretty basic customer-service issues. As I wrote in another post, "Social ... market trends, news research and surveys resources


Advertising Industry in the Digital Age
The advertising industry is a major sector of the U.S. economy, ..... connect with voters, the military to boost recruitment and advocacy groups to raise public ... and Michael Weigold, Essentials of Contemporary Advertising, Second ... technology research, surveys study and trend statistics
Essentials of a Public Health Regulatory Agency
industry, advocacy groups and the public to present the Agency with up-to-date ...... devices, regulate advertising of unapproved uses of approved drugs and ... technology research, surveys study and trend statistics
Media Advocacy Manual
Or do you want to use advertising to get the attention of the public? Remember, not all advocacy requires the use of the media. ...
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WikiAnswers - Marketing Advertising and Sales Questions including ...
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