Special Report on
The Essentials of Advocacy Advertising
The Essentials of Advocacy Advertising - Trends
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Many brands now actively target the gay community, as even the most conservative execs have come to realise that there's just too much money to be made from well-to-do, happy-to-spend GLBT consumers. And merely acknowledging consumers who sadly are used to being ignored if not vilified, does wonders for brand loyalty. So how much money (PINK PROFITS!) are we talking about here? According to PR and marketing firm Witeck-Combs , the buying power of US gays and lesbians will exceed USD 835 billion by 2011. Witeck-Combs' report for this year pegs the 2006 buying power of gays and lesbians at USD 660 billion, an amount ...
What is advocacy advertising? How is it used? What makes for an effective advocacy advertisement? The basic elements of an effective advocacy advertising campaign were discussed by a panel of seasoned lobbyists at Advertising Week DC’s panel discussion, “Advocacy Advertising: Public Opinion to Public Action,” which took place September 18, 2007 in the Washington, DC area. Advocacy Advertising: Defined Porter Novelli Partner and Managing Director Carolyn Tieger introduced the session by explaining that advocacy advertising almost always is related to a specific public ... Read More
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