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Special Report on

The European Advertising Standards Alliance

the european advertising standards alliance special research report Photo by
Brussels – 26 May 2010 – The Brewers of Europe today launched a landmark report outlining the results of their commitment to the European Alcohol and Health Forum on advertising self-regulation across Europe. The report, written by the European Advertising Standards Alliance (EASA) has been independently verified by KPMG Sustainability. It shows that progress has been made all over Europe. The Brewers of Europe are now committed to ensuring the ongoing review of advertising self-regulation systems to ensure they keep up to speed with the evolution of societal and cultural demands.   Backing The Brewers of ...
for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide 4 and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. 5 For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns , Apple has established a unique reputation in the consumer electronics ...
Advertising in crisis | Advertising Handbook
Brand advertising arose as a necessary business tool in the nineteenth century as a means to stimulate consumption because of technology-driven over-production from the factory system. Using the mass media, manufacturers were able to develop a relationship with consumers, reinforcing their ability to command prices and distribution, circumventing retailers. In the twentieth century the advertising industry had become a stable, regulated industry with clear professional status and a clear, defined role in the business community. However, by the 1990s the advertising industry had reached a state of crisis. The ... market research, surveys and trends
UK Yellow Guide « UK Yellow Guide Information
Feigenbaum & Stern. It is open to anyone who is a user of the UK Yellow Guide and also open to the owners of Ucalegon, their representantives and satisfied customers of the UK Yellow Guide. There are two conditions, however. That each person that posts, must do so from their own IP address. If a post is from a cloaked IP address, the post may be moderated. That each person that posts must state fact and direct experience (good and bad). This is to protect both the person submitting the post and also the moderator from legal action. Again, any post that doesnt follow the blog rules may be moderated. This is our experience of the ... market research, surveys and trends


On advertising: Searching for the right tone - The New York Times
Jean-Paul Edwards, an advertising executive in London, was riding a ski lift in the French Alps a few years ago when his mobile phone beeped to signal an incoming text message. He thought it was from his wife, so he pulled the phone out of his pocket, and, fumbling around with his gloves, dropped it in the snow. After half an hour of searching, Edwards found the phone, only to discover that the message was actually from his mobile network, advertising a promotion. In revenge, Edwards decided to drop the service provider. "Mobile phones are a terrible advertising tool but a great communications tool," said Edwards, head ... industry trends, business articles and survey research
Howstuffworks "How Greenwashing Works"
�In a society that's increasingly aware of its own negative impact on the natural world, it's no surprise corporations compete for consumer approval by promoting themselves as environmentally friendly or green. Such promotions might be as simple as sprinkling product packaging with leafy logos or as involved as publicizing investments in emerging technologies. Organizations spend billions of dollars each year in an attempt to convince consumers that their operations have a minimal impact on the environment. But can you believe the claims? How much environmental marketing is simply greenwashing ? H. John Maier Jr./Time ... industry trends, business articles and survey research
Beer advertising self regulation in focus at EU parliament event
Responsible beer advertising has an important role to play in supporting Europe's market economy, a parliament debate has heard. Some 22 of the EU's 27 member states have operational self regulatory systems in place, and industry representatives have been looking at how to develop responsible beer advertising at a European level. Speaking at a Parliament Magazine roundtable discussion on Wednesday, Pierre-Olivier Bergeron, the secretary general of the Brewers of Europe said advertising self-regulation could help ensure responsible advertising while maintaining flexibility for the industry. Brewers of Europe's 27 ... market trends, news research and surveys resources
Piedritas, Coahuila
Yesterday I took a quick trip to Ciudad Acuña, Coahuila, Mexico to see my friend Oscar Cabello. I’ve invested a meager amount into his effort at restoring a farming and ranching community with tremendous potential but in a horribly run down and sad state. The task is beyond either of our means now that we no longer smuggle dope for money, but it’s a task we both feel compelled to tackle. With the constant news of border violence, I have to overcome a touch of fear each time I make this trip, but surprisingly, the Mexican people I have encountered seem almost to fall over themselves treating me well when I arrive. Even Mexican ... market trends, news research and surveys resources


Commissioner Kuneva endorses European advertising self-regulation. The European Advertising Standards Alliance (EASA) has today released a new publication ... technology research, surveys study and trend statistics
Alcohol Report - Appendix I
The European Union (EU) has adopted several directives seeking to harmonize the different laws of member states to foster the development of a common market. One of these directives sets out standards for regulating broadcast advertising, including the advertising of alcohol beverages. It provides in part: Television advertising and teleshopping for alcoholic beverages . . . may not be aimed specifically at minors or, in particular, depict minors consuming these beverages. (1) For many years, member states have had in place their own restrictions on marketing alcohol beverages to underage consumers. Many of these restrictions, ... technology research, surveys study and trend statistics
Regulatory Capacity and Networked Governance - Regulatory Capacity ...
Jun 19, 2010 ... The European Advertising Standards Alliance, which comprises national self- regulatory organisations for advertising, together ...
What was the failure of the Copenhagen climate conference?http ...
The Copenhagen Climate Change Conference ended in failure today. Never mind the predictable rhetoric from several leaders who welcomed the tepid accord signed after two weeks of intense, acrimonious and chaotic negotiations. They include President Obama who called it "an important breakthrough," British Prime Minister Brown who saw it as "a vital first step," and the UN Secretary General, Ban Ki-Moon who hailed it as "an important beginning." But even they could not fully hide their disappointment. Such is the confusion that the very status of the accord is in doubt since it was not formally approved as the delegates only ...
WikiAnswers - What is the history and evolution of public relations