Special Report on
The Internet Advertising Awards
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a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 industry predictions for mobile marketing in North America for the coming year. As 2009 comes to a close, the MMA also celebrates several significant milestones that will serve as a solid foundation moving into the new year. MMA’s Top 10 for 2010 10. Hypochondriac? We've got an app for that! Ongoing global pandemics and concerns about socialized healthcare warrant a prescription for mobile content geared toward the sick and the paranoid. Symptoms to watch for include apps that diagnose, ...
Video and video casting as an integral part of a company’s online marketing and Internet advertizing efforts is growing in importance. There is a surge of interest and interactive participation surrounding videocasting and videostreaming, focusing particularly around the meteoric rise and importance of YouTube as an online platform. Meanwhile, the amount of time consumers – particularly the tech-savvy consumers that are a prime target for online marketers – spend in front of traditional media like TV and film is declining. Leading pollster, Ipsos-MediaCT, reports ... Read More
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