Special Report on
The Johnson Box Letter
The Johnson Box Letter - Trends
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A FAVORITE TECHNIQUE of direct mail copywriters is to insert a block of text at the very top of a fundraising letter's first page — above the salutation. This copy, commonly known as a "Johnson Box," may or may not actually be boxed copy. In case you're wondering, it's named in honor of the venerable direct mail copywriter Frank Johnson, who (legend has it) was the first person to use this technique. Mr. Johnson demurs, but his protests have fallen on deaf ears. A Johnson Box gives you the opportunity to jazz up the appearance of your first page. While the rest of the letter should look like a ...
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SURVEY RESULTS FOR
THE JOHNSON BOX LETTER
New Faculty Institute - Junior Panel
Board of Trustees 6-17-2010
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