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Special Report on

The Language of Advertising Claims

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in 1997, making it the first mass-produced hybrid vehicle. It was subsequently introduced worldwide in 2001. The Prius is sold in more than 40 countries and regions, with its largest markets being those of Japan and North America. 2 In May 2008, global cumulative Prius sales reached the milestone 1 million vehicle mark, 3 and by June 2010, the Prius reached worldwide cumulative sales of 1.8 million units. 4 As the global top seller market, the U.S. made up more than half the Prius sold worldwide, with 814,173 units registered by December 2009. 5 Cite error: There are tags on this page, but the references will not show ...
Educate yourself about Media and Government Propaganda
John McManus’ multimedia book is must reading for those aspiring to become active, engaged, informed citizens in the digital age. Based on Alfred and Elizabeth Lee’s The Fine Art of Propaganda , this site identifies common propaganda techniques, then suggests ways an individual can counteract them.  It also provides many examples of “real world” propaganda from World War I through the mid-1990s.  Finally, it shows the user how to distinguish between bad logic and propaganda. Hugh Rank was the first chair of the National Council Teachers of English’s Committee on Public Doublespeak. His is a very ... market research, surveys and trends
Media and Popular Culture
[How do we develop] ways of perceiving therelationships between and among people, our pasts, our pasts’ legacies, our present lives and struggles, our environments, disciplines, and texts. (24)--Johnnella E. Butler, “Reflections on Borderlands and the Color Line.” (2000) "All the languages of heteroglossia ... are specific points of view on the world, forms for conceptualizing the world in words, specificworldviews, each characterized by its own objects, meanings, and values.--Bakhtin This is an archive for my writing students that are researching media culture and pupular culture papers. To the ... market research, surveys and trends


Wonderings: 1/1/07
• Why are we continuiing to send billions of dollars to Iraq, Afghanistan and other trouble spots while New Orleans and the Gulf Coast remain in turmoil? A Jan. 17 New York Times article by David Leonhardt projected that the overall cost of the war in Iraq would be a whopping $1.2 trillion. Leonhardt calculated that the war is costing more than $200 billion each year right now. The Pentagon recently reported that it now spends roughly $8.4 billion per month waging the war in Iraq, while the additional cost of our engagement in Afghanistan brings the monthly total to a staggering $10 billion. • How dirty will ... industry trends, business articles and survey research
Poll: Most won't pay to read newspapers online | Digital Media ...
With traditional print newspapers struggling to turn a profit, many have turned to the Web as a means to stay afloat. While some offer their online content free of charge, other papers have played around with subscriptions by charging readers a monthly fee. But that strategy may backfire, says a Harris poll released Wednesday. Among more than 2,000 online adults surveyed, 77 percent said they wouldn't pay anything to read a newspaper's stories on the Web. And among those willing to pay, 19 percent would cough up between $1 and $10 a month; only 5 percent would shell out more than $10 each month. The poll also revealed ... industry trends, business articles and survey research
The Seminar for Iranians Abroad: Millions of Tomans For a Message to Obama
Tehran last week witnessed a seminar that brought hundreds of Iranians living abroad into Iran. But its chief organizer, Esfandiar Rahim Mashai who is Mahmoud Ahmadinejad's chief of staff and also in charge of the affairs of Iranians outside the country, came under harsh public criticism. But not from moderates or the president's opponents. They came as much from the ruling faction's members. Kayhan newspaper, whose editor in chief is directly appointed by ayatollah Khamenei himself and which is a staunch supporter of the president wrote that the seminar was an "indication of misuse of the president's ... market trends, news research and surveys resources
Defendant Regency Outdoor Advertising, Inc. (Regency) seeks reversal of the trial court's order denying its motion for costs and attorney fees in an unlawful detainer action brought by Plaintiff M&M Media Group, Inc. (M&M). M&M voluntarily dismissed its unlawful detainer complaint without prejudice, and Regency contends that this dismissal rendered Regency the "prevailing party" in the action entitled to recover its costs and attorney fees pursuant to Code of Civil Procedure section 1032. We find that the trial court lacked discretion to deny Regency's request for reimbursement of court costs, and reverse the ... market trends, news research and surveys resources


Reading Critically: Ads and Unsolicited Mail - Welcome to NC-NET
One copy of the article The Language of Advertising Claims by Jeffrey Schrank. ... technology research, surveys study and trend statistics
Part 260 - Guides for the Use of Environmental Marketing Claims
These guides represent administrative interpretations of laws administered by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. These guides specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry. Conduct inconsistent with the positions articulated in these guides may result in corrective action by the Commission under Section 5 if, after investigation, the Commission has reason ... technology research, surveys study and trend statistics
HANDOUT: The Language of Advertising Claims
In the essay that follows, Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: its classification of advertisers' promises and claims can be used to analyze and evaluate the fairness of the language in many ads. As you read it, consider additional ad claims that fit within each of Schrank's categories. Students, and many teachers, are notorious believers in their immunity to advertising. These naive inhabitants of consumerland believe that advertising is childish, dumb, a bunch of lies, and influences only ...
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Why can't Google display in a language based on my browser ...
my first language is English (British) - my browser preference is set to transmit to websites that I prefer en-gb, my OS is also in English. I am also logged into my Google Account, where all my preferences are set to British english. Why then does google choose to totally ignore all this and simply assume that since I'm in Hungary (based on IP), I want to be served Hungarian language pages and content. What's even more irritating is that if I go to then manually select to be using - it forgets this if I close the browser and reopen it. Please... make an option for persistent and consistent ...
Why do we not use "if language" in claims? | LinkedIn Answers ...
It might be handy if it was conventional to include "if language" in claims. Has anyone ever seen the use of "if language" in patent claims? Here is are examples: Claim 1. A composition comprising a nucleic acid and a protamine, whereif the protamine is from salmon, the composition includes 1 mM magnesium. Claim 2. A bone implant comprising a substantially cylindrical rod that is 4-8 inches long and 0.5 inches wide, whereif the rod is greater than 7 inches long, the rod is made of polypropylene. Please note that this question is not about negative claim elements. A negative claim element is illustrated here: Claim 3. A ...