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Special Report on

The Language of Advertising

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Liu and Westmoreland observed that the most common words in advertisements are positive--new, good, soft, warm and free are the top five adjectives in female clothing advertisements. When it comes to advertisements that play off fears, however, the focus shifts to negative words instead. Liu and Westmoreland found the following: - advertisements that portrayed a problem before it has been solved ("before" advertisements) use an average of 2.5 negative words per advertisement; -advertisements that portrayed a problem after has been solved ("after" advertisements) use an average of 1 ...
and tries to establish principles capable of accounting for the particular choices made by individuals and social groups in their use of language. A variety, in this sense, is a situationally distinctive use of language. For example, the language of advertising , politics , religion , individual authors , etc., or the language of a period in time, all are used distinctively and belong in a particular situation. In other words, they all have ‘place’ or are said to use a particular 'style'. Stylistics is a branch of linguistics, which deals with the study of varieties of language, its properties, principles behind ...
The Subtle Technology of Indian Artisanship: Change Observer ...
Everywhere you look in India you will find evidence of the maker’s hand. Signs painted on walls, trucks ornamented and painted with messages, cooking utensils, hand-woven and printed clothing, ritual religious objects, any number of containers made from recycled metals — even the famous jugaad vehicles cobbled together from spare parts for new lives as trucks and tractors — are just a few of the handmade objects. These articles are made with such remarkable ingenuity and embellished with such attention to detail that India could easily be considered more “high touch” than high tech. But is there anything to be learned from this ... market research, surveys and trends
How advertising can help improve machine translation of languages ...
Automatic translation of languages by machines has been a standard fixture of science fiction - and like quite a few other sci-fi standards, it has been painfully slow to cross over to reality. A recent breakthrough called 'statistical machine translation' promises to pluck this fantasy out of its permanent future resident status. Here's a description of how the technique works ( from an Economist article in June 2006 ): "Statistical translation encompasses a range of techniques, but what they all have in common is the use of statistical analysis, rather than rigid rules, to convert text ... market research, surveys and trends


ScienceU: Teacher Information
According to Webster�s Dictionary, advertising is the activity of calling something to the attention of the public,especially by paid announcements. In the U. S., people who have products or services to sell usually advertise them through the media television, radio, newspapers, World Wide Web, magazines,books or mor subtly through words and pictures on various objects found in the world around us. Advertisers master the power of argument. They do this by convincing the public that the product they are advertising will enhance their lives. Advertising can be described as the most pervasive form of persuasion in the world. ... industry trends, business articles and survey research
Tunisia Press, Media, TV, Radio, Newspapers - newspaper ...
Like Algeria and Morocco, Tunisia inherited the structure and characteristics of its press from the French. A protectorate within the former French colonial empire of North Africa between 1881 and 1956, Tunisia absorbed much of the cultural and intellectual traditions imposed upon it over the span of three generations. The colonial Tunisian press began in 1889 with the founding of Le Petit Tunisien and followed the traditional French model: all newspapers were highly editorialized and represented the official position of the government. Independent views were discouraged ... industry trends, business articles and survey research
California shouldn't fall behind on license plate advertising
is widely quoted as saying that there is "nothing as powerful as an idea whose time has come." The time for advertising and sending messages to motorists traveling along California's highways came long before I introduced SB 1453, which The Times pilloried in its July 9 editorial, "What's wrong with this picture?" Blinking, scrolling, flashing billboards already beam advertisements to passing motorists on California's freeways. Vanity and environmental license plates tell motorists who you are, what you like and where you are from. Digital license plate frames that allow motorists to flash ... market trends, news research and surveys resources
More Biden, Please
The White House is, quite obviously, getting back into campaign mode. This is a good thing for Democrats, because it means putting the last spadeful of dirt on the carcass of President Obama's hopes of bipartisanship in Washington during his term of office. But while Obama has recently begun to make the case to voters why electing Democrats this November is a good idea, Vice President Joe Biden has apparently been doing a much better job in terms of framing the debate on Democratic terms. Which means the smartest thing Obama could do right now is to send the Vice President out in front of the media and in front of ... market trends, news research and surveys resources


Rule Breaking in the Language of Advertising
RULE-BREAKING IN THE LANGUAGE OF ADVERTISING. 1.0 INTRODUCTION AND BACKGROUND. This thesis. 1 investigates the extent to which rules or conventions of a ... technology research, surveys study and trend statistics
Foreign Labor Certification
The standards used in making labor certification determinations under the new system will be substantially the same as those used in arriving at a determination in the former system. The determination will continue to be based on: whether there are not sufficient United States workers who are able, willing, qualified and available; whether the employment of the foriegn worker will have an adverse effect on the wages and working conditions of United States workers similarly employed; and whether the employer has met the procedural requirements of the regulations. What provisions ... technology research, surveys study and trend statistics
The Language of Advertising: Is advertising language normal language?
These questions relate to the place of advertising language in the context of the readers' general knowledge of language (we will presume that the language is English). In order to answer them, we must have some conception of what is meant by "normal language". The English language has evolved to have many different kinds of functionality, each of which correspond to different situations and styles of use. From an analytic point of view, it seems to make most sense to understand "normal language" to include the variety of styles of English that mature speakers and readers control. This will form ...
  1. profile image GaelTacaChorcai Irish Language in Business Award now open. Win €5k worth of advertising with the Evening echo. All details on
  2. profile image Josh_Hodkinson Some people advertising on Auto Trader seem to have such a tenuous grasp of the English language, it looks like a 2-year-old has typed.
  3. profile image hollyhav Plain Dealer... using the language of advertising and Pop Art. The rouged lips, tongues and white, whit... ---------->
I need essays on langage in advertising! | Ask MetaFilter
about advertising, and they definitely talk about language every so often. You can stream the episodes from that link. There's also a Recommended Reading list that you might find interesting. I agree the question is a bit vague, let me focus in more. Basically, I'm interested in the way language is used (technically/grammatically) to persuade the public to buy goods and/or to convince them that the product they're reading a description of is really the product for them. An example: "Helps in relieving coughs" The word 'helps' implies that it can aid in relieving coughs but doesn't make any ...
What is meant by "stylistic variation" in language? - Yahoo! Answers
Stylistic - veriation in language whose properties position that in language context . For example, the language of advertising, politics, religion, individual authors, etc., or the language of a period in time, all are used distinctively and belong in a particular situation. In other words, they all have ‘place’ or are said to use a particular 'style'. Stylistics also attempts to establish principles capable of explaining the particular choices made by individuals and social groups in their use of language, such as socialisation, the production and reception of meaning, critical discourse analysis and literary ...