Special Report on
The Management of Brands
The Management of Brands - Trends
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Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. Help refocus, refresh, and revitalize a handful of struggling brands. The reader who contributes the most promising strategy for adding new life to an aging brand -- as selected by the editors of Fast Company -- will win a three-hour branding consultation with Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds , and a free, signed copy of the book. Full rules and entry information are available online . It has been a tumultuous ...
about how B2B brands can thrive in the Internet age, and how they can fail. You can read the article as it appears below or go to the original article link . Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains that sentence. Yet, the Internet has created an environment that makes that statement truer than at any prior point. The Internet enables incredibly fast access to an enormous amount of information and provides connectivity and community that can empower buyers. According to a popular branding theory, when ... Read More
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THE MANAGEMENT OF BRANDS
Leadership: Influence on the Brand
Manjit Singh CIO Chiquita Brands
- Webinar: Meeting the data management challenges of Solvency II ...
- The FASTForward Blog » Upcoming webinar: Marty St. George, CMO of ...