Share this page | Email | Contact Us

Special Report on

The Management of Brands

the management of brands special research report Photo by
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues; and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the ...
is the largest private university in Mexico with 33 campuses and a large number of academic collaborations with the engineering and business schools in North America, Europe and Asia. EGADE is accredited to AACSB and Southern Association of Colleges and Schools . He is Fellow of the Royal Society for the encouragement of Arts, Manufactures & Commerce , London and Fellow of Institute of operations management and Fellow of Chartered Management Institute . He holds doctoral degree from Pandit Ravishankar Shukla University , India and has been conferred the National Researcher Level-II of Mexican National System of Researchers by ...
russell davies: big thinking
thing I did on Wednesday. Being as I was drawn against Jim Carroll, who is tremendously smart (and as I discovered, tremendously nice) I'd originally intended to go defensive and do a sort of ' my schtick greatest hits'. But a couple of days before the thing I thought screw that and decided to experiment a bit. So I spent ages downloading stuff from YouTube and built a 15 minute video to talk over. (So at least I knew I wouldn't go over my 15 minute time limit). I've put the links to YouTube etc in here because I think embedding them all will be a bit messy. I edited some of them for the presentation but ... market research, surveys and trends
JWT's Sophie Kelly Joins StrawFrog
StrawberryFrog has poached Sophie Kelly from JWT to become a partner who will oversee StrawberryFrog’s work on Frito-Lay. Kelly (pictured), who was executive management director of Diageo brands at JWT, will start at StrawberryFrog in early April. The agency has been seeking a top director of Frito-Lay brands since it starting building up that roster over the past few months. The agency, which is headquartered here, also handles Quaker Oats in Brazil and Mexico. The agency’s first work with Frito-Lay was its launch of the TrueNorth nut snack brand in January 2008. Over the past year or so, the agency has added ... market research, surveys and trends


Brand Valuation: The financial value of brands | Interbrand ...
"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trade marks, and I would fare better than you." � John Stuart, Chairman of Quaker (ca. 1900) In the last quarter of the 20th century there was a dramatic shift in the understanding of the creation of shareholder value. For most of the century, tangible assets were regarded as the main source of business value. These included manufacturing assets, land and buildings or financial assets such as receivables and investments. They would be valued at cost or outstanding value as shown ... industry trends, business articles and survey research
Brand Valuation
that a 5 percent drop in sales could result in a loss of brand value exceeding $1 billion. It is clearly in their economic interests to behave ethically. ..... procedures for the management of brands that are ... industry trends, business articles and survey research
Acuity Brands Announces Additional Stock Repurchase Program
("Company") today announced that the Board of Directors of Acuity Brands authorized the repurchase of an additional 2,000,000 shares, or almost 5%, of the Company's outstanding common stock. Also, the Company has authorization to buy back the remaining 512,300 shares of outstanding common stock under its previously announced repurchase program. Under the share repurchase programs, the Company expects to acquire shares primarily through open market transactions, subject to market conditions and other factors. The Company may enter into Rule 10b5-1 ... market trends, news research and surveys resources
Clifton Ho Joins Intersil as Vice President of Sales for the Asia Pacific Region
a world leader in the design and manufacture of high-performance analog and mixed-signal semiconductors, today announced Clifton Ho has joined the company as the Vice President of Sales for the company's Asia Pacific Region, effective Monday, June 28, 2010. Mr. Ho will have responsibility for Intersil sales in China, Taiwan, Korea and South Asia, and will be working from the company's Hong Kong office. Mr. Ho brings to Intersil extensive global experience in selling analog, mixed-signal and power management solutions. Most recently, Clifton was the General Manager of China Sales at National Semiconductor. ... market trends, news research and surveys resources


Understanding the relationships among brands, consumers, and resellers
Brand Managers, and the Management of Brands: Where to Next. Report No. 97-122 ( November). Cambridge, MA: The Marketing. Science Institute. ... technology research, surveys study and trend statistics
Electronic Waste, Bureau of Remediation and Waste Management ...
Used electronic products are the most rapidly growing problem in our waste stream due to their quantity and toxicity. Electronic wastes, such as televisions, computers and computer components, contain toxic substances, including lead, mercury, cadmium, lithium, brominated flame retardants, phosphorous coatings, and PVC plastics that create dioxins when burned. These toxic materials can be released upon disposal, posing a threat to human health and the environment. Many electronic wastes are regulated as hazardous waste when generated by businesses. Televisions and computer monitors generated as waste by households must be ... technology research, surveys study and trend statistics
The Management of Brands | Advertising & Society Review 8:1
Contemporary advertising is the management of brands. Commercial messages encourage consumers to buy a Coke, Pepsi, or Mountain Dew—not just any soft drink. They tell us to use our MasterCard, Visa, or Discover Card—not just any credit card—and to take our dream vacation in Hawaii, Puerto Rico, or Cancun. Although it can be argued that the sum total of promotional messages does encourage soft drink consumption, the use of credit cards, and foreign vacations—each particular advertisement promotes a specific brand by claiming that one version of all the soft drinks, one credit card, and one place to visit ...
  1. profile image matchase @epic_quest is one of the most inspiring experiences and brands. Great work by their team and @dirkcollins
What do you think about brands who already ignore the perspective ...
As a user friendly of many brands websites, I really would like to be surprised by evolution effects and not only following the digital movement that I've already seen previously in other fans/pages/twitter and more. I also notice that there are no alignment and smart initiative to maximize the movement in many online operations. What do you guys think about brands digital communication results (I mean in general) ? Do you think strategy approaches are enough linear ? Have you any ideas to come along and describe your self experience as users friendly ? posted 1 month ago in Internet Marketing | Closed Share This This was ...
WikiAnswers - What is the Hilton hotel mission statement
"To be the first choice of the world's travelers, building on the rich heritage and strength of our brands by: - Consistently delighting our customers - Investing in our team members - Delivering innovative products and services - Expanding our family of brands - Continuously improving performance in our balanced scorecard We will achieve our vision, and also: - Increase shareholder value - Create a culture of Pride - Strengthen the loyalty of our constituents ------------------------------   Hilton Hotels Corporation - Our Values First answer by ID0416318550 . Last ...