Special Report on
The New Reality in Advertising
The New Reality in Advertising - Trends
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AR is a view of a physical real-world environment augmented by virtual imagery. The technology enhances one’s current perception of reality by making the real world interactive and digitally usable.How do people access it?real-world object, internet access, camera, and plugin/app.Who is using AR?advertising, art, travel and tourism, entertainment, education, music, medicine, navigation devices, military, emergency services, science, architecture, media …and more! For ad watching primarily for entertainment purposes, interest currently exceeds usage—one in four respondents want to watch funny or entertaining branded content, but ...
Why not? Because blogs, when done well, are CHEAP and EASY. Agencies are in the business of selling stuff that is NEITHER. The thing is, the advertising industry is being unwillingly changed from the outside, not the inside. Like I said last January: Google Adsense wasn’t invented by Young & Rubicam. Movable Type wasn’t invented by Leo Burnett. The Cluetrain Manifesto wasn’t written by John Hegarty. I could go on for pages… It’s the old biz school maxim: the railroad companies didn’t get into airlines. The horse and buggy companies didn’t ... Read More
SURVEY RESULTS FOR
THE NEW REALITY IN ADVERTISING
- HauteNita RT @itsbrittaknee: Dear E!, Stop advertising #Kimora's show as super new whn in reality its a rerun from the STYLE channel. Thanks! -> IKR!!
ARvertising? Augmented Reality + Advertising
A New Solution for the Network Marketing Industry
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