Special Report on
The patent Medicine era
The patent Medicine era - Trends
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The period between 1900 and the mid-1930s stands out as a profoundly important era in the development of American advertising. During this time, the nascent industry adopted innovative persuasive techniques based on new methods of applied psychology, contributed to its first war effort, formed its first professional organizations, and helped launch the modern consumer society. One characteristic of advertising during these years was the movement to establish the trade as a profession and a reputable participant in economic and social ...
Mark Twain would have made an excellent blogger. The man had a wit and eloquence difficult to match, and he was not afraid to use his skills. Fortunately, some of his writing can be repurposed for blogging – Letters of Note brings us a letter written by Twain in November of 1905 to the seller of a patent medicine that had just attempted to sell his wares to Twain. The letter shows that Twain was savvy regarding the nature of patent medicines – they were a scam, born of the carnival barker tradition. Anyone unhindered by ethics could put whatever they wanted into a bottle, ... Read More
SURVEY RESULTS FOR
THE PATENT MEDICINE ERA
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