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Special Report on

The Puffery Plan

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            This essay evaluates the Puppy Chow Ad. It also tackles whether or not the said ad used puffery in making its claims. The analysis can be found on the middle part. An introduction about the use of puffery in advertising and other Integrated Marketing Communication (IMC) materials is included to give the reader a background about the said topic. As a conclusion to the essay, it discusses whether is it okay or not for companies to use puffery in their advertising campaigns. Introduction             ...
in the form of an untruthful statement, especially with the intention to deceive others, often with the further intention to maintain a secret or reputation, protect someone's feelings or to avoid a punishment or repercussion for one's actions. To lie is to state something that one knows to be false or that one does not honestly believe to be true with the intention that a person will take it for the truth. A liar is a person who is lying, who has previously lied, or who tends by nature to lie repeatedly - even when not necessary . Lying is typically used to refer to deceptions in oral or written communication. Other ...
Job Creation is Still on Vacation | zero hedge
The Fed Open Market Committee, in a major policy shift, voted today to roll its holdings of maturing Fannie and Freddie debt into longer term Treasurys. This represents a significant change in Fed policy and it appears that the anti-deflationist wing of the Fed, led by James Bullard, president of the St. Louis Fed, won over the anti-inflationists. It appears that the Monster Energy chugging traders on Wall St. had their "Animal Spirits" re-invigorated when they were watching Closing Bell yesterday where Amanda was showing off her cleavage in black. No doubt to prime the pump for today's announcement of QE2 by the ... market research, surveys and trends
PLI: puffery, parody and surveys
Judge-made law: judges add their own twists, making the Lanham Act a movable target compared to the more predictable NAD. Materiality explains why some literal falsity (as many puffs are literally false) can be nonactionable. Materiality is often based on proof that the intended audience would be motivated to purchase the product or service. They can also be motivated not to buy by a comparison even if they don’t buy the advertised product. Keep negative materiality in mind. An omission of material fact can also be deceptive. Example: KFC ad claiming that eating KFC could be “eating better” and saying that KFC ... market research, surveys and trends

THE PUFFERY PLAN Wind Power Puffery
A McCain ad shows pictures of wind-driven turbines while the narrator says: "Renewable energy to transform our economy, create jobs and energy independence, that's John McCain." But, in fact, his energy plan doesn't specify any new federal spending for renewable energy and says only that he'd "rationalize" existing tax credits to provide incentives. In the past, however, he's opposed extending such tax credits when paid for by tax increases elsewhere. The ad also insinuates that Obama would bring "higher taxes" for "your family," another in what has become a pattern of misrepresentations of Obama's tax ... industry trends, business articles and survey research
Huffery and Puffery on the Right - Liberty and Tyranny Reviewed
Is there a right-wing echo chamber? Last March, the estimable blog American Thinker opined that Mark Levin’s book “brings to bear the principles of the American Founders and Framers of the Constitution (and the great thinkers who guided them), illustrating, dissecting, and explaining our current political arguments.” In April, the conservative columnist Tony Blankley said: “[ Liberty and Tyranny ] is really a superbly useful book. It is the perfect companion for the college freshman to fortify the student against what he or she is about to hear.” In May, The New Criterion, a journal of great discernment, declared Levin’s work to ... industry trends, business articles and survey research
The DNA of Effectiveness
There is a lot of discussion in IT circles about creating effective organizations. But what does that really mean and how do you go about creating one?   A lot of people confuse effectiveness with the concept of being really good at doing something. You hear people say that “it was an effective presentation” when they’re trying to tell someone that the presenter did a good job executing the delivery. But saying that something or someone is effective means much more than that it was just a job well done; being effective means that it achieved its intended objective.      Charles Araujo is the president and managing ... market trends, news research and surveys resources
Plaintiffs brought this securities fraud class action suit alleging violations of sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (the "Exchange Act"), 15 U.S.C. § 78a et seq., and Rule 10b-5 promulgated thereunder by the Securities and Exchange Commission ("SEC"), 17 C.F.R. § 240.10b-5(b). Defendants General Electric Company ("GE" or "the Company"), Jeffrey R. Immelt, and Keith S. Sherin filed a motion to dismiss ( doc. # 60 ) pursuant to Fed. R. Civ. P. 12(b)(6) and 15 U.S.C. § 78u-4(b)(3)(A). For the reasons discussed below, I GRANT defendants' motion ... market trends, news research and surveys resources


Case Law Highlights Puffery as a Defense to Consumer Fraud Class ...
Feb 21, 2008 ... claims, the court stated that puffery is an exaggeration ... ingredients," and that "all foods can fit into a balanced eating plan." ... technology research, surveys study and trend statistics
The MRC's strategicplan Lessons from Britain
Canada's new strategic plan as "per- meated by politically correct plati- tudes and puffery" and reminding us of the MRC's charter obligation "to ... technology research, surveys study and trend statistics
no plans to drop his challenge.20 He did not have to wait much longer. ... Although “puffery” and misleading advertising generally have been afforded ...
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Is puffery good marketing? | LinkedIn Answers | LinkedIn
even in the most mundane of product categories ( including all services, goods, and ideas) the notion of puffery, while tempting due to a catchy phrase or giveaway gimmick, MIGHT get you some upfront attention, but if the product does not deliver, it will have a significant opposite effect to what you want. There are few things more powerful and determined to spread negative WOM than an upset customer, who takes his/her revenge by telling ALL s/he can find about how bad the experience with your firm or product was. Why not really think outside the box, come up with an unique attribute to enhance, augment the service in a ...
Homework Help? - Yahoo! Answers
I have to do a paper about Sales Puffery. ( Sales puffery consists of the persuasive word and exaggerated claims made by salespeople to induce a customer to buy their product.) I have to find 2 websites and write a short summary on my findings. I have to explain why the examples on the website is a sales puffery and not a fradulent statement. I am having trouble with this. My friend told me that I could use something like this... Campbell's Soup(umm umm good) and another soup slogan? Would that be considered a sales puffery? If you could help me with this, THANKS. (If you find a site that is good please list the site) ...