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Special Report on

The recession in advertising

the recession in advertising special research report Photo by onlinemarketingdubai.files.wordpress.com
which since January 2009 has been the industry’s unofficial misery index of the advertising business. This means that, in terms of jobs, the recession could be at an end. Those four events are: The news from WPP is significant because, as the world’s largest network of ad agencies, it is a good proxy for the business as a whole. It would be virtually impossible for WPP alone to be experiencing an uptick in fortunes. R/GA and Euro RSCG are not small shops — again, if large agencies are an indicator of overall health, then this is a signal that the advertising job market is bouncing back. Advertising is a lagging ...
is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world (including 1456 in the U.S.) selling 395 million copies a day (55 million in the U.S). The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an ...
REVIEWS AND OPINIONS
news corporation posts a loss on myspace charge | tim arango ...
the 20th Century Fox film studio and newspapers like The Wall Street Journal and The New York Post, said Wednesday that fourth-quarter operating income, adjusted for certain items, plunged more than 30 percent. Including nearly $680 million in charges, mainly at Fox Interactive Media, the unit that houses MySpace, the company reported a net loss of $203 million. “The last year has been one of the toughest we’ve faced in our history,” Mr. Murdoch said in a conference call with Wall Street analysts. But he added, “I think the worst may be behind us.” Of the News Corporation’s eight business segments, just one — cable programming — ... market research, surveys and trends
The New York Times' Pay Wall
Print subscribers will retain free access, but other readers will need to pay a flat fee for unlimited access. The paper will use the metered model of pay wall wherein site visitors can read a certain number of articles for free each month before being charged. Executives at The New York Times Company have not yet worked out certain details such as the price they will charge or how many free articles can be read before a paid subscription is required. After The Wall Street Journal and Newsday , this will make The New York Times the third among the U.S.’s largest newspapers to institute a pay wall. A few smaller ... market research, surveys and trends

SURVEY RESULTS FOR
THE RECESSION IN ADVERTISING

News Corporation Posts a Loss on MySpace Charge - NYTimes.com
the 20th Century Fox film studio and newspapers like The Wall Street Journal and The New York Post, said Wednesday that fourth-quarter operating income, adjusted for certain items, plunged more than 30 percent. Including nearly $680 million in charges, mainly at Fox Interactive Media, the unit that houses MySpace, the company reported a net loss of $203 million. “The last year has been one of the toughest we’ve faced in our history,” Mr. Murdoch said in a conference call with Wall Street analysts. But he added, “I think the worst may be behind us.” Of the News Corporation’s eight business ... industry trends, business articles and survey research
IPG CEO Roth Got $10.8 Million Pay Package; McCann's Dooner Took ...
The compensation award came on the heels of a year in which both revenue and net income rose at the agency network. Other top IPG execs got modest or flat raises. McCann Worldgroup CEO John Dooner got a compensation cut, from $5.9 million to $5.2 million. Here’s the summary table (click to enlarge): Note the “All Other Compensation” column. Those are large numbers. Much of it comes from perks. Here’s the breakout of executive perks: Note that Dooner received $99,000 dollars in perks alone. According to IPG’s filing, it was spent on travel for his wife and a 35-year service reward: … For Mr. ... industry trends, business articles and survey research
RELATED NEWS
Google seen posting sharp profit, sales gains
SAN FRANCISCO (MarketWatch) -- Google Inc. is expected to post sharp gains in profit and sales when it reports second-quarter results after the closing bell on Thursday, as the Internet giant continues to benefit from an improving online advertising market. Analysts polled by Thomson Reuters estimate that Mountain View, Calif.-based Google /quotes/comstock/15*!goog /quotes/nls/goog ( 467.49 , +10.93 , +2.39% ) will report earnings excluding special items of $6.53 a share for the period ended in June, and $4.99 billion in net revenue. That compares to earnings excluding items of $5.36 a share, and $4.07 billion in net revenue ... market trends, news research and surveys resources
How a Droid Could Eat Apple's Lunch
Dow Jones Reprints: This copy is for your personal, non-commerical use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool on any article or visit www.djreprints.com  | SATURDAY, JULY 10, 2010 By MARK VEVERKA    MORE ARTICLES BY AUTHOR(S) 'S IPHONE IS THE undisputed king of the smartphones, but there is swelling sentiment that 's Android platform may steal the crown in the end. "The iPhone wins today, but the momentum has swung heavily toward Android," says Charter Equity Research Managing Director Ed Snyder. ... market trends, news research and surveys resources

INFORMATION RESOURCES

913 TVB E.indd
Mar 24, 2010 ... believe that the recession in advertising spending has bottomed out, and we can look forward to building growth gradually in the year ahead. ... technology research, surveys study and trend statistics
Budgeting your way through the recession
The financial meltdown south of the border has hit, or is poised to hit almost every province in Canada. The recessionary impact will affect veterinary hospitals in 2 ways: 1) more clients will be asking their veterinarian and staff to justify their fees. The general belt tightening has made frugality the new trend and it is now acceptable to question the validity of every purchase; 2) the recession will attack jobs and may decrease the demand for services. A recent study in the United States has suggested that 27% of clients will reduce their spending on veterinary medicine if faced with financial hardship ( 1 ). How do you cope? technology research, surveys study and trend statistics
Marketing Your Way Through a Recession — HBS Working Knowledge
signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009: 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of ...
REAL TIME
THE RECESSION IN ADVERTISING
  1. profile image RecessionInfo Wag The Dog Marketing Local SEO Optimization Recession Advertising ...: In an article dated 4-17-09 called 'Burger... http://bit.ly/bdeDAP
  2. profile image blackbird821 damn u kno its a recession when the hospitals advertising...they got billboards sayin "ER wait time 9 mins com on in"...
  3. profile image ephemeraldog "Some of the heaviest cuts in this recession have been from advertising" http://twitpic.com/236cji
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QUESTIONS AND ANSWERS
What is the effect of recession on Google. By not considering PPC ...
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will the recession effect google.
A falling dollar will help overseas business have more purchasing power so this will help google in countries other than usa. Depends on the depth of the recession - if it hits hard, and people *really* have less to spend, then Google and their affiliated publishers will suffer directly, and then indirectly as the advertising dollar falls away too. I suspect this will affect some niches more than others. And some quicker than others. Who'd be in real estate? But I guess the guys in loan consolidation and the like will clean up :( And it ain't just a US recession - it's catching on all over. Mind you, we're ...