Special Report on
The recession in advertising
The recession in advertising - Trends
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Does your company view advertising as an expense or an investment? How have others succeeded during a soft economy? These questions and others are answered in this special report. (The following was excerpted from NW Ayer Inc.'s report: Advertising During a Recession: Key Issues anti Opportunities." The marketing department takes an om-depth look at the last 40 years, in terms of recessions and their effect on advertising.) Whether to advertise during a recession is a question that has been raised by agencies and clients alike worldwide since the early 1920s. Unfortunately, to our knowledge, only the United ...
win new business, the key for management will be NOT hiring as many people as possible, Roth said. Instead, IPG will be squeezing its existing staff until their pips squeak. It’s all about profits, and you increase them by not burning your revenues on new staff whenever new business walks in the door, Roth told Wall Street analysts on his most recent conference call: Peter Stabler - Crédit Suisse First Boston, Inc. : I was hoping you guys could compare and contrast the expense pressure on the salary line related to growth coming from existing clients; in other words, scope increases ... Read More
SURVEY RESULTS FOR
THE RECESSION IN ADVERTISING
- RecessionInfo Wag The Dog Marketing Local SEO Optimization Recession Advertising ...: In an article dated 4-17-09 called 'Burger... http://bit.ly/bdeDAP
- blackbird821 damn u kno its a recession when the hospitals advertising...they got billboards sayin "ER wait time 9 mins com on in"...
- ephemeraldog "Some of the heaviest cuts in this recession have been from advertising" http://twitpic.com/236cji
Marketing Business Opportunity is this my Target Market in the Recession?
Postcard Advertising | Marketing Strategies For Recession Proofing Your Business