Special Report on
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The Text Ad Exchange - Trends
Latest Trending Story:
We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the power and ability of In-Text to deliver on the brand-awareness and engagement front. Accordingly deal sizes are going up and CPCs are now augmented by focus on engagement metrics and CPV (Cost per View) pricing. All the good things one would expect as brand advertiser dollars flow to online, and specifically to effective and proven online brand-building methods. Why will Kontera continue to thrive in spite of some who ...
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