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Podcast fans are well off financially, they pay attention to ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media. In other words – people that can afford to turn away from “interruption” style advertising are doing so, and opt-in podcasts are one of the few ways to connect with them. Highlights of the Podcast Consumer Attitudes study include: Podcast fans are significantly more affluent than general population. Podcast fans are rapidly turning away from traditional media and ...
My personal Twitter experiment has failed miserably. I created an account and tried to post for a while; I even set it up so that I could post messages with my phone. But I discovered I had nothing to say in that forum. I didn’t want to share what I was doing with the world, and I didn’t have enough witticisms to keep it thriving. It was tiring trying to think aphoristically—it turns out that most would-be aphorisms require a lot of developmental context to be comprehensible. But Twitter seems to be slowly penetrating the mainstream, and I’ve been seeing more posts like Read More
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