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New York, NY, September 16, 2009 – Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during ...
Every Wednesday, Lee Clow, creative director of Apple's ad agency TBWA/Chiat/Day, flies from Los Angeles to Cupertino to meet with Steve Jobs, a weekly get-together that's been going on for years. Meanwhile, in Redmond, Wash., Steve Ballmer barges into the office of Mich Mathews, head of Microsoft's central marketing group, giving her high fives and shouting again ... Read More
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Social Media and Audience Measurement
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