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Special Report on

Tns Media Intelligence

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Local media suffered most, with aggregate expenditures sinking 25.4% in Q109, TNS said. The rate of decline was similar across Spot TV (-27.5%), Local Newspapers (-25.1%) and Local Radio (-26.8%). Each of these segments was severely affected by deep spending cutbacks in core categories such as automotive, retail ...
Magna Tempers Ad Outlook
Magna has issued an updated media outlook for 2010, forecasting a lesser decline in the advertising market than it had earlier anticipated. Citing improvement on the industrial production front, Magna improved its forecast slightly, reporting that it now anticipates normalized advertising revenues to decline 1.3 ... market research, surveys and trends
TNS Media Intelligence's Ad Spend Figures Even Gloomier Than ...
You’re doing the job of two, handling even crankier customers than usual, and worried you’ll never be able to retire. But now is not the time to blow a gasket. Virgin America, partnering with Google, reported it will offer free wireless Internet access on all its flights from Nov. 10 to Jan. 15 as ... market research, surveys and trends
tns media intelligence reports us advertising expenditures ... NEW YORK--(Business Wire)-- Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic ...


– Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent ... industry trends, business articles and survey research
Over $15 million spent in presidential TV advertising since ...
Sep 17, 2008 ... presidential campaigns spent over $15 million on television advertising. Almost all (97 percent) of the airings in support of the Obama ... industry trends, business articles and survey research
TNS Media Intelligence Releases March Madness Advertising Trends ...
Sports fans and advertisers alike are counting down to the start of the NCAA Men’s Basketball Tournament beginning March 13th. March Madness continues to be one of the marquee franchises in televised sports, and TNS Media Intelligence has searched its extensive database once again to serve up the latest ...
First-half outlook: Better than you'd think
First-half advertising spending numbers from Nielsen Monitor-Plus and Kantar Media should be out any day, and despite some recent gloomy days on Wall Street, not to mention disappointing retail and unemployment numbers last week, analysts expect to see strong gains over the first half of last year. A big part of that is the soft comparisons: First half 2009 was a dismal time for the ad economy. Kantar Media (then TNS Media Intelligence) measured last year's first-half decline at 14.3 percent, with all but two categories seeing declines. But analysts say television had a big first half, with scatter, spot and cable all up. ... market trends, news research and surveys resources
MENA confectionery market sees 16% sales growth by 2014
DUBAI: The confectionery market in the Middle East and North Africa (MENA) region is expected to witness a sales growth of 16 percent by 2014, according to a report on Thursday. Last year, the region recorded a 10 percent increase in confectionery sales to $6.6 billion over the previous year, revealed the Euromonitor International. "Confectionery is still an extremely fast-growing sector in the Middle East," said Trixee Loh, senior vice-president of the Dubai World Trade Centre, which is organizing the Sweets & Snacks Middle East exhibition in October. While the UAE's confectionery market had grown 94.7 percent ... market trends, news research and surveys resources


TNS Media Intelligence/Cymfony. In many ways, the results of this study are ... TNS Media Intelligence/Cymfony. The most interesting finding of our research ... technology research, surveys study and trend statistics
Brand Central Quick Reference Guide
й TNS media intelligence 2008. The Brand Central Project at-a-Glance .... й TNS media intelligence 2008. Pager: There are two new ways to navigate your ... technology research, surveys study and trend statistics
Advertising Investment Trend Report:
About TNS Media and its business unit TNS Media Intelligence ... In the U.S., TNS media intelligence is the leading provider of strategic advertising ...
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Google Answers: US Advertising Expenditures
What are the annual advertising expenditures in the United States? A complete answer needs to include a media breakdown by category that covers at least (1) direct mail (2) broadcast (TV and/or radio) and (3) print. The source needs to be credible enough that it could be used in an academic citation. Hello ...
Advertising spending by media channel? | LinkedIn Answers | LinkedIn
I am trying to find current overall national advertising spending and projections in all media channels (print media, digital display, direct, in store, online, etc) Could anyone help with this info? I know this is available through the many metrics companies, but was hoping to find at least some of this info ...