Special Report on
Tobacco Advertising and Marketing
Tobacco Advertising and Marketing - Trends
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Because the nation's health is so greatly influenced by cigarette smoking, this report examines current trends in cigarette advertising and marketing. According to the Federal Trade Commission, total cigarette advertising and promotional expenditures reached $2.1 billion in 1984. From 1974 through 1984, total expenditures increased approximately sevenfold, or threefold after adjustment according to the consumer price index. In 1985, cigarette advertising expenditures accounted for 22.3 percent, 7.1 percent, and 0.8 percent of total advertising expenditures in outdoor media, magazines, and newspapers, respectively. When all ...
advertising and promotion are the major reasons why young people begin to smoke; and young people are particularly sensitive to the price of cigarettes . From these two claims follow the central elements of tobacco policy, namely that all forms of tobacco advertising and promotion, including tobacco displays, should be banned, and tobacco should be heavily taxed in order to prevent or at least reduce under-age tobacco use. Unfortunately, neither of these claims nor policies meets the standards of evidence-based policymaking. Both are, instead, products of advocacy-based ... Read More
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