Special Report on
Tobacco Advertising and Promotion
Tobacco Advertising and Promotion - Trends
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Cigarette smoking is the most important preventable cause of death in the United States (1), yet cigarettes are one of the most heavily advertised products. Cigarette advertising themes typically associate smoking with high-style living; healthy activities; and economic, social, and professional success (2). Cigarette advertising campaigns are increasingly targeting women, minorities, and blue-collar workers (3,4), groups that account for an increasing percentage of the smoking population (1). This report provides data on cigarette advertising expenditures for 1988, comparison data from earlier years, and rankings of ...
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TOBACCO ADVERTISING AND PROMOTION
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