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Special Report on

Tony the Tiger Advertising Icon

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NEW YORK, November 20 /Newswire-FirstCall/ — Tony the Tiger, beloved spokesperson for Kellogg’s Frosted Flakes died today, after suffering a heart attack believed to have been brought on by a lifetime of poor food choices and Type 2 diabetes. Tony, born in 1952, was conceived by famous illustrator Martin Provensen . Tony is survived by his son Tony Jr., best known for his own short-lived cereal, Frosted Rice . While most will remember Tony for his exuberant personality, his life was one of sugar highs and lows. The tiger, who consumed Frosted Flakes and milk (exclusively), developed Type 2 Diabetes sometime in the ...
the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide 4 and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. 5 For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns , Apple has ...
The shipper is advertising
When the first corrugated box was developped hundred years ago, its only function was to group together a number of smaller units, be they prepacked or loose products. The function has not changed over the years, but a second equally important one is that of being a support of brands as well as product information and last, but not least, a message. Thus the heading: “The Shipper is Advertising”. The technical/purchasing department is highly skilled in choosing the right board (relation strength/price); choosing the most economical construction; reducing the costs (printing, gram weight, etc.); providing the necessary ... market research, surveys and trends
mental_floss Blog » Ho-Ho-Ho: The People Behind 4 More Famous Sounds
Three little words paved the road to higher education for two young girls. Those words were, simply, “Ho-ho-ho.” No, we’re not talking about Santa Claus. We are speaking of the Jolly Green Giant, who was named by Advertising Age magazine as the third most recognizable advertising icon of the 20th century (after Tony the Tiger and the Marlboro Man). Baritone singer Elmer “Len” Dresslar, Jr. stepped into a Chicago recording studio in 1959, sang his “ho-ho-ho” and left. “I’m the king of minimalists,” he would later say in an interview. Dresslar recorded 15 albums with the jazz group Singers Unlimited and appeared in a ... market research, surveys and trends


Bernstein-Rein: Information from
Bernstein-Rein, or BR, believes it has the Rx for ailing brands. The full-service advertising shop does everything from designing comprehensive marketing and communications campaigns to putting up a single billboard. Its range of services include graphic design and interactive, broadcast, print, and direct advertising. BR has worked with some big name clients including Wal-Mart, Blockbuster, PetSmart, and McDonald's. In fact, it takes credit for developing McDonald's famous Happy Meals. The company also has a data analysis group, which it uses to show customers how their advertising campaigns are paying off. BR was ... industry trends, business articles and survey research
Cliff's Edge Blog « Thoughts on Marketing
“Blagojevich’s target audience is 12 people, and he needs only to deliver a convincing branded message to one of them.” That is how I ended my blog entry on May 19. Today proves the Blago brand is alive and well. One of the most important marketing tenets, and one of the most difficult to understand is that there is no such thing as bad publicity. Blago was always out there. He never stopped talking. Day after day, he ate away at the distance between himself and the rest of us. He didn’t need to be a welcome guest. He was an object of our ridicule, and even disgust. But he became a brand we knew. As I post ... industry trends, business articles and survey research
Don Draper and Tony the Tiger — Two Murky Pasts
and when we take the suggestion we discover a nostalgic yarn about Draper Daniels, an important Chicago ad man of the 1950s at legendary Leo Burnett who later ran his own agency. " I Married a Mad Man " was written by Daniels's widow, Myra Janco Daniels, who says Daniels was not only a lot like Don Draper — he helped inspire the TV character. In her glow of reminiscence, Draper Daniels sounds like a nicer and less complicated guy than Don Draper — but who can be sure? Myra Janco says she met him in 1965 when he decided to buy the agency she worked for, and married him in 1967, and among the comments ... market trends, news research and surveys resources
the Marlboro Man of ad agencies
A three-paragraph newspaper item on the morning of Aug. 6, 1935, heralded the announcement of a day earlier. A former vice president with the ad agency Erwin Wasey & Co. and some fellow Wasey defectors were setting up their own shop at 360 N. Michigan Ave . The story offered no hint of what their Depression-era gamble would produce. But Leo Burnett , the former Peoria Journal reporter-turned-adman, wasn't yet Leo Burnett. The Burnett Co., which he financed by borrowing against his life insurance and mortgaging his family's home, wasn't yet Leo Burnett Worldwide , which on Thursday marks its 75th anniversary. Long ... market trends, news research and surveys resources


Jul 3, 2006 ... DEAN TO BE BOARD MEMBER FOR NEW ADVERTISING ICON MUSEUM: ... The museum will house such familiar icons as Tony the Tiger, Mr. ... technology research, surveys study and trend statistics
Federal Transit Administration - Taxicab, Paratransit & Limousine ...
On behalf of President Bush and Transportation Secretary Mary Peters, I want to congratulate the TLPA leadership for their outstanding efforts over the last year to improve industry standards for safety, driver training, communications, and outreach. These efforts � including new paratransit driver screening and training standards  -- do your industry credit, and can only lead to better, more effective service for all your customers. I also applaud your decision to fund research on the costs of converting taxicabs so they may offer wheelchair-accessible service. Taxicab and paratransit providers play a vital role in our ... technology research, surveys study and trend statistics
Creativity in Advertising | Advertising & Society Review 8:3
Advertising agencies typically have creative departments where print ads, TV commercials, and other marketing communications are produced. These departments are staffed by writers who craft the words in advertisements, graphic artists who plan and construct visual layouts, and other specialists who help in the transformation of strategy into actual advertisements. The creatives (as they tend to be called by insiders) are the artists hired by advertising agencies to use their creative and expressive talents in the service of producing advertisements. 1 1. What is Creativity? Creativity tends to be one of those ...
Who invented cereal? - Yahoo! Answers
i read somewhere that an early form of cereal was just pouring milk on plain popcorn. this is for real, i just cant remember where i read it.. i think it was on a popcorn packet... :D 2 years ago I read somewhere that a Mr. Kellogg invented cereal in the form of corn flakes in Battle Creek, Michigan as a treatment for mental patients. Seriously. 2 years ago Breakfast cereal (cold cereal) as we know it today was first made by C.W. Post of the Post cereal company. 2 years ago probobly a guy who had to much time on his hands and liked plain boring breakfast... plz dont downthumb me for this answer, because im just playing around. 2 ...
WikiAnswers - Can a Leo be represented by a tiger
The word "tiger" was probably derived from the Greek word "Tigris". The Greeks possibly borrowed this word from a Persian word meaning "arrow", due to the animal's swiftness. What size tiger for bengal tiger ? The total length (including the tail) for males is 270-310 cm, while females are 240-265 cm the tail measures 85-110 cm long and the height at the shoulder is 90-110 cm.The average weight is 221.2 kg... What tigers attack the men tigers ? well wedon't know that where gonna find out Why are wild tigers named tigers ? The word tiger comes from old Persian word "tigris", which ...