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The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management ( ECRM ) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, ...
Even for veteran online merchants (the advertisers), marketing products in the affiliate space (also referred to as performance-based marketing) is no walk in the park. Here are the top ten headaches nearly all online advertisers deal with. Running ad campaigns (or programs) on multiple ad networks (also called affiliate networks) Online merchants expose their products to more consumers by running ad campaigns on other websites. Ostensibly, the more publisher websites the ads run on, the more traffic they push to the merchant’s site, which increases sales. Since ad networks provide ... Read More
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