Special Report on
Tray Table Advertising
Tray Table Advertising - Trends
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A piece of creative running on a site such as Hulu.com (or ABC.com, NBC.com, CBS.com, etc.) delivers more effective advertising in terms of brand and message recall, than the same piece of creative running on TV. (Click here to see the snapshot and presentation.) This nugget of information spurred a great deal of discussion in the meeting. Some attendees agreed with this finding, while others argued against it. To me, it makes sense that an ad running on an online video site has more of an impact than one on TV for a few reasons: Conditioning: If I happen to be watching live TV, I will generally take the garbage out, channel ...
was forever changed. Gone were the days when airline passengers expected screens to drop from the fuselage and play one movie followed by a couple episodes of "Everybody Loves Raymond." Instead, the norm became $99 flights each way between SFO and JFK and on each airplane, leather seats with personal music ports and seat-back TVs showing live satellite television. Flash forward 10 years and while no airline this side of Virgin America has really been able to come close to JetBlue's LiveTV experience, the IFE gap between Jetblue and the rest of the pack widens, thanks to ... Read More
SURVEY RESULTS FOR
TRAY TABLE ADVERTISING
Ads Chase Consumers Into Planes, Hotels and Cruise Ships
Onboard Easyjet Flight EZY022. Edinburgh, Scotland, UK to London Luton, England ...