Special Report on
Truck Side Advertising
Truck Side Advertising - Trends
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According to the American Trucking Association - The Average Delivery Truck Makes 16 Mil. Impressions a Year. Advertising Overview / Advertising Trends ( See Sample Graphics #1 | See Sample Graphics #2 ) In the past 5 years, Billboards and Outdoor Advertising have grown in popularity. (See Our Whale Tour Video) Part of the reason is - Billboard costs are lower, there is no cost to the consumer. They don't have to buy a paper, a magazine or cable TV. Outdoor ads cost 80% ...
with an idea that he has. One of the thing that we talked about what how to use Joint Ventures to create massive differentiation from your competition. The reason we got onto this topic as he was speaking with a friend of his and posed the following question to his friend: If I was to bring you extra business from markets that you don’t have access to, would you pay me a commission of the ongoing revenues these new customers create? What my friend is offering to do here is to set up a Joint Venture to drive traffic to his friends business. Now this could be a quite lucrative win/win ... Read More
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Authors@Google: Chris Anderson
Hal Varian on "Computer Mediated Transactions" (AEA 2010)