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Special Report on

Truth-in-advertising Definition

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It's no secret that, a site owned by Experian, has always been somewhat misleading in its marketing (okay, very misleading), getting people to get a "free credit report" that is not the government mandated free credit report, and whose entire program was really about upselling people to expensive credit monitoring services. However, we noted back in March that the FTC was finally forcing the site to be more honest in its marketing -- including a clear and conspicuous link to the real free credit report offering. But now, reports are coming out that isn't offering ...
This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.)--outside of peak hours . Some television stations chose to air infomercials as an alternative to the former practice of sign-off . Stations in most countries around the world have instituted similar media structures. According to, over $150 billion of consumer products in the U.S. are sold through infomercials. The term "infomercial" is sometimes misapplied and used to refer to direct response television advertisements ( DRTV ) of 60 to 120 seconds in length. However, the term ...
McConnell ducks questions about tea party racism - POLITICO Live ...
There is no question to duck. This entire episode has been manufactured by the white house and it's zombie allies. Ya wanna know who the Libs are afraid of? Look at who they slander. Remember in November it's great to see that real racism is finally eradicated in our time.There's no such thing as racism!! It's just in the imagination of those 'sensitive' people. I know we had 'instances of inequality' in the past but that seems like eons ago.In this day and age there is no racism. Posted By: it's great to see that real racism is finally eradicated in our time.There's no such ... market research, surveys and trends
Innovation: The mother of invention | The Economist
There were two types of people talking policy in Aspen. One group was composed of, well, policymakers. The Peter Orszags, Alan Greenspans, Ezekiel Emanuels, amd Melody Barnes of the world. The second group was largely composed of technological innovators. Bill Gates, Craig Newmark, and a few others fit this group. They'd made their money in Silicon Valley, but they were there to talk about Washington. The latter group was considerably more optimistic, and for good reason: In Silicon Valley, seemingly intractable problems have been solved at an accelerating rate. In Washington, seemingly tractable problems have ... market research, surveys and trends


Apple Watch - iPhone - RIM Puts Apple in It's Place—Third
OMG, I was wrong—and that's unusual—about Apple beating Research in Motion for third-quarter smartphone shipments. But there is a reason . According to Gartner, Apple didn't sell as many iPhones in third calendar quarter as the company claimed. It's one of those semantics things. If you carefully listen to Apple's earnings call, the company claims 6.9 million iPhones shipped and about 2 million in inventory. Like many other people tracking the company, I assumed that the number in inventory meant in addition to the 6.9 million shipped. Not so. GOT A TIP OR RUMOR? By Gartner's math, then, Apple ... industry trends, business articles and survey research
The True Size of Government (1/1/99) --
espite declarations to the contrary from elected officials across the political spectrum, the federal government is much bigger, not smaller, than it was 30 years ago. Only by using the narrowest possible definition of the true size of government--headcount in the federal civil service--could President Clinton declare that "the era of big government is over" in his 1996 State of the Union address. Although Clinton's declaration earned a roar of applause from both sides of the aisle, it was a partial truth at best, a false claim at worst. Counting all the people who deliver goods and services for Washington, while ... industry trends, business articles and survey research
Lieutenant governor could replace secretary of state in Arizona
Lawmakers this year approved Senate Concurrent Resolution 1013, which asks voters to consider changing the secretary of state's title to lieutenant governor. Arizona is one of only a handful of states that do not have a lieutenant governor. The question goes to the voters Nov. 2. The move would require a party's nominee for lieutenant governor to run on a joint ticket with that party's nominee for governor. The goal, supporters say, is "truth in advertising" - to make clear to voters that the lieutenant governor would become the state's top executive should the governor leave office before the end ... market trends, news research and surveys resources
PM race likely to be tweet and sour
It has already begun in exceptional circumstances with a once-popular prime minister deposed and an Opposition party on its third leader in three years. Moreover, not since the Whitlam-Fraser contests of the 1970s, or even the Menzies-Calwell battles of the 1960s, have two leaders been so ideologically polarised. With Julia Gillard (irrespective of her new-found pragmatism) from the Labor Left and Tony Abbott arguably the most conservative man yet to lead the Liberals, this fight will extend far beyond industrial relations, climate change and tax. It will instead grow into a battle of world views  grossly and inaccurately ... market trends, news research and surveys resources


An ethical analysis of deception in advertising
American Advertising Federation has waged a truth-in-advertising campaign to set guidelines .... in his definition. According to the reasonable ... technology research, surveys study and trend statistics
Frequently Asked Advertising Questions: A Guide for Small Business
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state. According to the FTC's Deception Policy Statement , an ad is deceptive if it contains a statement - or omits information - that: According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement , an ad or business practice is unfair if: A typical inquiry follows these steps: The FTC looks at the ad from the point of view of the "reasonable ... technology research, surveys study and trend statistics
Ivan Preston interview - truth in advertising
Ivan Preston is a "truth in advertising" specialist at a time when "truth in advertising" sounds like a quaint idea. A professor at University of Wisconsin-Madison, he has written two books on the subject: The Great American Blow-up: Puffery in Advertising and Selling and The Tangled Web They Weave: Truth, Falsity, and Advertising . Preston doesn’t focus on the sort of fraudulent advertising that so many consumer advocates target. Rather, he studies a far slippier terrain: that of "loophole" claims, which cannot be considered deceptive because the law says consumers ...
What is OEM software and can I buy it legally? :: Free Tech ...
I keep getting offers in my email for "OEM" software at incredible discounted prices. According to the deals it's legit software from the manufacturers, just without all the usual packaging, and that's why it's so cheap. I am skeptical, though. Dave, what's the scoop? Dave's Answer: You are right to be skeptical: by definition, original equipment manufacturer (OEM) software is not something that can be resold. And yet, I also get these spam messages in my mailbox, messages where their definition of OEM is: "OEM software means no CD/DVD, no packing case, no booklets and no overhead cost! ...
WikiAnswers - What is the definition of senior account executive ...
It depends on what country you live in. In the UK this is a person who has had some experience as an Account Executive but their boss has not deemed them quite good or experienced enough to be promoted to an Account Manager - the next 'true' level up. If you live in the US, the titles are completely different and in the 1950's-70's an 'executive' could cover any range of experience right up to a mature (in age) level. In the UK some agencies in the UK don't bother with the senior or junior titles and go straight for a more linear approach - namely: account executive (starting position) account ...