Special Report on
Truth in Advertising
Truth in Advertising - Trends
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Some of you may have seen a few AccuScore links on Covers Experts. We do have a deal with them to distribute some of our older Winner's Edge products because we thought a lot of our subscribers already use Covers and would be able to seamlessly go between using their information and ours. Unfortunately this relationship has not gone well because we haven't been able to effectively co-market the product(s) and more importantly we have not been able to convince them to use our Advisor product. We designed Advisor to show all of our picks along with our gambling performance when making picks involving ...
The advertising battlelines are drawn. Prepare to have your senses assailed while the Rudd Government and the Minerals Council of Australia trade blows, allegations, claims and counter-claims on our television screens, newspapers and radios with some pretty jingles going off in the background. Truth in advertising is a ghastly oxymoron rather like military intelligence and country music. I’ve looked at the government advertising and the offering from the MCA and they both seem a bit lacklustre. They lack the cut-through factor in my opinion. Both make jarring claims that are wildly ... Read More
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