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Special Report on

Truth in Your Advertising

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Deregulation of public utilities is reshaping the electricity and natural gas industries. As a competitive supplier, chances are you will rely on advertising to help consumers make educated purchasing decisions. Advertising offers a powerful opportunity to show - and tell - your organization's story. It can convey information, increase consumer confidence and ultimately, boost your bottom line. Your advertising claims, and those of your competitors, can determine how consumers evaluate factors like price, environmental impact, customer service and name recognition. The Federal Trade Commission is a law enforcement agency ...
The Differential: Medscape Med Students Blogs: Personal Statement ...
It’s that time of year again. The leaves are turning a deep shade of green, the mosquitoes are in full force, you’re on the lookout for a swimming hole, and the ERAS and AMCAS websites are opening for electronic applications. It must be summer. That’s right, it’s been about a month since prospective medical students could submit applications, and the residency application site opens July 1. Applications are the boiled-down concentrated version of you. They’re an abstract, so to speak, of all the things you’ve done leading up to this point. When it comes down to it, applying to medical school and residency is like applying for a ... market research, surveys and trends
Dr. Gore's Movie Reviews: "Blood Sisters of Lesbian Sin" review
Here is a listing of various movie reviews I have written. Mostly they'll be about B-movies, monster flicks and various other forms of movie mayhem. Blood Sisters of Lesbian Sin ( 1997 ) AKA Sisters of Sin Directed by Greg Griffin Writing credits Lou Aguilar Justin Gorence .... Johnny Blake Lara Daans .... Sister Avarice Heather Lee McIntyre .... Karen (as Heather Lea McIntyre) Alisa Christensen .... Sister Anger Jenna Johns .... Sister Lust “Blood Sisters of Lesbian Sin” is a classic example of the B-movie bait and switch. I believed, like most people who rent a movie called “Blood Sisters of Lesbian Sin”, that there would ... market research, surveys and trends


Realty Times - Truth in Your Advertising: Avoid Puffery?
Generally speaking, we expect to encounter truth when we read the newspaper. But turn the page to the advertising pages, and this may not be the case. Especially, sad to say, in the real estate section. There, we know we are more likely to encounter slogans, claims, and implications that are not quite true. Some, we suspect, may even be outright false. But, how can this be? Aren't there truth-in-advertising laws? How can people get away with some of the things they say? Well, yes, there are such laws, on both the state and federal levels. In California, the relevant sections are to be found in the Business and Professions ... industry trends, business articles and survey research
Truth in Network TV Advertising and What To Do About It | BNET
from a 20 percent decline in upfront sales a year ago during the depths of the recession. Upfront ad sales in 2009 plummeted to $7.2 billion and full-year broadcast network advertising barely cleared $14 billion, according to analysts. The real news will be when — or if — broadcast network ad revenues will organically grow again in a transformed and fragmented media market. Bouncing off last year’s bottom is not the same as real growth. Streaming video and other nascent digital businesses are single digits revenue sources as the networks continue learning from online ventures such as Hulu .com (co-owned by NBC, ... industry trends, business articles and survey research
Coca Cola sued for misleading consumers
  Center for Science in the Public Interests alleges vitaminwater labels and advertising are filled with "deceptive and unsubstantiated claims." As the battle for consumers� �healthier lifestyle� dollars heats up, we�ve already seen the FDA go after Kellogg and Nestle making misleading health claims. Pharmaceutcal companies are making a big stink about spending billions to claim a drug lowers cholesterol when all a cereal maker has to do is slap it on the box. This time a non-profit public interest watchdog, the Center for Science in the Public Interest, has alleged Coca Cola�s latest health offering, ... market trends, news research and surveys resources
Libs' Google ad sting rap
The Liberal Party appears to have pulled Google advertisements after threats the party breached electoral laws which could lead to a challenge of results in marginal seats. This week, a Google search by the Herald of the names of about 200 Labor, independent, Greens, Democrats and other minor party candidates returned links to Liberal Party websites in more than 90 per cent of cases. The sponsored links appeared at the top of Google's search results and linked to the Liberal Party website even though the links carried the names of non-Liberal candidates. Google said the practice was common around the world and broke none of ... market trends, news research and surveys resources


FoodChange Nutrition Lesson: How to See the Truth in Advertising
How does all of this advertising affect the youth at your school in ... Advertisers have to tell the truth by law but they sometimes use words that can ... technology research, surveys study and trend statistics
Truth in Advertising |
Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules. The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up ... technology research, surveys study and trend statistics
[ wu :: truth(advertising) ]
In a 1963 tie-in with the Walt Disney movie Son of Flubber, Hasbro developed a product called Flubber, a substance made of rubber and mineral oil that could bounce like a ball and take imprints (similar to Silly Putty). After it had been on the market for several months, the company began receiving reports that Flubber was causing a rash. The Flubber formula had passed all the regular tests, but the company began testing again, this time on volunteer prisoners. One prisoner developed a rash on his head, and the company learned that the product irritated hair follicles of a small percentage of the population. Hasbro recalled ...
  1. profile image leawilson90 Is There Truth in Advertising - Copywriting to Best Enhance Your Product
  2. profile image jmgl Truth in advertising "@1918: Funny, this job description has 105% of your time scheduled :-)"
  3. profile image RuhnDMC @RogersMiranda please stay consistent in your advertising and info to staff about the iPhone4!!! No one is telling the truth about stock!
Google Answers: Federal Trade Commission - Truth in Advertising ...
In our opinion, a competitor of ours is making a false advertising statement about their product on their web site. This puts our product at a disadvantage in the marketplace. The offending company is a medium NASDAQ listed company. My questions is, how does one go about filing a complaint with the FTC about false advertising, how much does it cost (if anything) to start such an action, does FTC just investigate, or does the complaining entity have to get its own attorney's etc. A good answer would list prior actions taken by others in similar circumstances to see how they made out with this process. Dear ...
How much does one need to bend the truth in order to get a job ...
I think that the issue is that recruiters may not understand the extent to which a candidate's resume has been padded: after a certain point it isn't padding but rather fabrication and it's possible the recruiter is accepting the candidate at his/her word, or the candidate did a good job snowing the recruiter. In cases like that, I don't know what recourse a recruiter has since the deception was presumably on the part of the candidate, not the recruiter. posted 1 month ago Electronics Program & Design Leader see all my answers Recruiters who post 'shotgun' objectives create their own problems. I ...