Special Report on
Truth in Your Advertising
Truth in Your Advertising - Trends
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Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers. By Roy Williams | November 15, 2006 Do you suspect that DVRs are keeping most people from seeing your ads on TV? Are you convinced that radio is losing its listeners to satellite radio and the iPod? Do you wonder if the newspaper readers of yesterday are getting their news from the internet today? It's no secret that advertising isn't working as well as it once did. But media fragmentation isn't the problem. In truth, only 11.7 percent of ...
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt So long as there’s a jingle in your head, television isn’t free. Jason Love Advertisers constantly invent cures to which there is no disease. Censorship is advertising paid by the government. Federico Fellini The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy. Louis Kronenberger An advertising agency is 85 percent confusion and 15 percent commission. ... Read More
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TRUTH IN YOUR ADVERTISING
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