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Special Report on

Tune-Out Advertising

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DUBLIN, Ireland -- Research and Markets ( has announced the addition of "Digital Advertising Market Growing Rapidly" to their offering. The digital advertising industry is experiencing remarkable growth as technological innovations fuel demand. Digital marketing allows marketers for two-way and even one-on-one communication with consumers, potentially providing them with a very personal experience. Furthermore, the cost associated with digital advertising is considered to be much lower than the costs associated with traditional type of advertising. Both effects - enhanced ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
London Calling » Ask, don't tell – the golden rule for mobile ...
 points to increased receptiveness but we’re still not there as long as we treat mobile advertising as just an extension of the internet, and the broadcast model. The key with advertising in the new world (across all mediums) is to ask permission . Consumers are becoming more and more savvy, and able to actively tune out advertising anyway, so if as an industry we want to connect with people who we think might like (and buy) our products, then something fundamental has to change. Asking for permission is not easy in any relationship (think about the first time you asked your partner out – you were probably a bit ... market research, surveys and trends
(NSFW) Sexuality and Korean Advertising, Part 2: The Lead-up to ...
Why not? I’m sure I don’t need to tell readers that both sexes are at least subconsciously aroused by semi-exposed cleavage and the oh-so-subtle symbolism of the gushing hose, or that the idea is that some women will come to identify Lee Hyori’s hair and physique with the product and thus be more likely to buy it. At least, I assume that that’s the idea: any reference to an actual shampoo seems almost like an afterthought in  that particular advertisement. But on the other hand, why would something so blatantly sexually appealing to men be considered equally appealing to women? Is it a reflection of the ... market research, surveys and trends


Keep your eye on the i | Publications
Marketers are increasingly obsessed with measuring the ROI of their marketing programs, but many are focusing on the "R" at the expense of the "I." It's time to take a street-level view of the efficiency of your marketing investments-not only to increase your return but also to stop spending blindly. You can chart a path from smarter marketing stewardship to better marketing ROI. Cynics will tell you that marketing is the world's second oldest profession, similar in many ways to the first, only lacking its moral integrity. But, like it or hate it, marketing is what makes the commercial world ... industry trends, business articles and survey research
Media Metamorphosis: Advertising in the Technology Age — HBS ...
1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of two rival media categories, network radio and billboards. Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to continue apace. What forces are driving this volatile area, and how are they likely to shape the future ... industry trends, business articles and survey research
Facebook Is a Utility Which Can't Charge Its Users
Facebook will never be very profitable, for it is a utility which will never be able to charge its users. Its free functions are more valuable to marketers than its advertising, hence it will never generate big ad revenues. Why am I not surprised to read that Facebook has the same customer satisfaction ratings as hated cable providers and the I.R.S.? A new study by ForeSee Results and the American Customer Satisfaction Index finds that U.S. consumers regard social media sites Facebook and Myspace as lowly as they regard cable providers, airlines and the I.R.S. Facebook is in essence a utility like cable providers, but with one ... market trends, news research and surveys resources
Crafty with the kids
Launching campaigns for brands including Lee, Wrangler, Jackie E, Contiki, and Zimmerman, Bashful is a creative/strategy shop that specialises in youth and popular culture. Creative director Emil Vrisakis (ex- Spin communications and joint-founder of Bowl-A-Rama) along with senior creative Garreth Wills share their insights on advertising, and the hierarchy of ideas. How did you get into the creative industry? EMIL: Growing up I was a disciple of skateboarding, and my bibles were Thrasher and Transworld magazines. During this time David Carson was art-directing Transworld and there was one cover in 1986 that blew me away. That ... market trends, news research and surveys resources


Ads That Attack the Tobacco Industry: A Review and Recommendations
(and therefore, are likely to tune out) advertising which suggests that the to- bacco industry is not trustworthy” (Environics 1996, p. 19). ... technology research, surveys study and trend statistics
Market and Price
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours. How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics. Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others ... technology research, surveys study and trend statistics
Parent Communications—Tune out the TV
and that exposure to TV advertising is strongly linked to body fatness. A few quick facts… ... Subject line: Healthy Habits Power Tips—Tune Out the TV ...
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Opinion on Off Topic Ads
I get many calls and emails a week from all sorts of people wanting to discuss running ad campaigns on my site but most of them are off topic and I try to keep everything on the site very much on target to the topic. Most of them I turn down but my wife has started chiming in "TAKE THE MONEY! TAKE THE MONEY!" and I keep chanting "OFF TOPIC ADS ARE A CREDIBILITY ISSUE!" which obviously is longer, less profitable and less catchy than her chant "TAKE THE MONEY!". The question then is when do you cave in and accept off topic ads? Ever? Never? I've been very hesitant to take the plunge but the pressure is building with 16 calls ...
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While there are many technically experienced readers, the majority are using Ask Leo! and the newsletter as a means to solve problems, learn about technology and understand what they can do with it. It's a highly targeted audience. It's a perfect opportunity to present your solutions to readers looking for answers. Advertising on the Ask Leo! web site is a unique opportunity to target exactly the consumer who'll be interested in exactly the product or service you're offering. How? By picking exactly those Ask Leo! articles that you know your potential customers will be reading. Ask Leo! is currently getting ...