Special Report on
Turning Trade Marks into Brands
Turning Trade Marks into Brands - Trends
Latest Trending Story:
rights into brand recognition and loyalty, but it needs to move with the times. External economic, political and social forces, and even sporting events, can impact on IP and the way that it needs to be managed and protected. IP Rights underpin a company’s investment in its products, processes, marketing ploys and its relationship with its customers. But, it’s a two-way process. The tangible world also has a very real effect on the intangible realm of IP. Over the past 20 years, economic, political, legal, climatic and even sporting events have all impacted on national and international levels of applications and ...
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book ... Read More
SURVEY RESULTS FOR
TURNING TRADE MARKS INTO BRANDS
Brands2life tells us about their experiences with the Community Trade Mark protection.
Koppert Cress tells us about their experiences with the Community Trade Mark protection
- HP Hosts "CIO Real Talk" Live Audio Webcast on "The Value of Green ...
- Cherwell Software | Live IT Service Management Webinar