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Special Report on

TV advertising and effective targeting

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Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a study by McPheters & Company conducted in cooperation with Condé Nast and CBS Vision. The research, which employed an experimental methodology to explore the relative effectiveness of ads on TV, in magazines and on the internet, also found that though TV doesn’t deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines still had ad recall almost three times that of internet banner ads. The study ...
for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide 4 and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. 5 For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns , Apple has established a unique reputation in the consumer electronics ...
Everything Must Go: The Battle of the Market
Proctor and Gamble, one of the biggest companies in the world, spent $8.6 billion in advertising in Q4 2010. This, as you might notice, is a lot of money. It’s easy to see this sort of expenditure as confirmation of the fact that as a society, we are constantly being inundated with advertising and someone’s always trying to get us to buy something. However, this massive number should also illustrate a more important point that maybe isn’t as obvious, and which culturally, we aren’t attuned to recognizing: advertising doesn’t really work . Perhaps more accurately, advertising as we’ve known it ... market research, surveys and trends
Monetizing TV Shows and Movies on the Net | Inside Digital Media
Most film producers and other companies associated with conventional television fear the Internet. They don’t see how they can profit from it. Instead they worry it will erode revenues from conventional sources, replacing them with lower amounts.  To date their concerns are well founded. For audio to iPod, iPhone, and iPad click here (six minutes) For example, few Internet users will pay a subscription fee for shows already on television. Moreover, the Internet provides no “carriage fees” like those paid by satellite and CATV operators to the networks — and indirectly the producers. While movie downloads admittedly provide ... market research, surveys and trends


Nigel Hollis » Blog Archive » Is TV advertising becoming less ...
Last week I commented on the fundamental challenge facing marketers today. Fragmentation of media is driving reach down and costs up. Intriguingly, however, this may offer an opportunity for big brands with big media budgets, because in spite of the prevailing opinion that TV’s days are numbered, new evidence suggests that today TV advertising may be gaining effectiveness, not losing it. But before I outline those opportunities, let’s go back in time, to a simpler, easier marketing world in which TV reigned supreme among a limited number of media choices. In this world, people still paid attention to the banal ... industry trends, business articles and survey research
First Analysis of Online Food Advertising Targeting Children ...
– Concerned about the high rates of childhood obesity in the U.S., policymakers in Congress, the Federal Trade Commission, and agencies such as the Institute of Medicine have explored a variety of potential contributing factors, including the marketing and advertising of food products to children. One area where policymakers have expressed interest, but have also noted a lack of publicly available data, is in the realm of online food marketing to children. In order to help fill this gap, the Kaiser Family Foundation today released the first comprehensive analysis of the nature and scope of online food advertising to ... industry trends, business articles and survey research
Google agonises on privacy as rivals emerge
A CONFIDENTIAL, seven-page Google "vision statement" shows the information-age giant in a deep round of soul-searching. The basic question being asked: How far should it go in profiting from its crown jewels -- the vast trove of data it possesses about people's activities? Should it tap more of what it knows about Gmail users? Should it build a vast "trading platform" for buying and selling web data? Should it let people pay to not see any ads at all? These and other ideas big and small -- the third one was listed under "wacky" -- are discussed in the document, which was reviewed by The Wall Street Journal market trends, news research and surveys resources
12-core Mac Pro now available in Apple Store
Early Monday morning, Apple took down its online store. A few minutes later, the site popped back up listing 12-core option. Apple's new Mac Pro, which was unveiled at the end of July, is a beast of a machine. It features two 2.66GHz six-core Intel Xeon Westmere processors, 6GB of RAM, a 1TB hard drive, and an ATI Radeon HD 5770 graphics card. Its price starts at $4,999, but that figure could rise quickly, depending on the customer's needs. Configuration is one area where Apple's 12-core Mac Pro is especially impressive. Customers can update the processor from the 2.66GHz model to a 2.93GHz version. They can also ... market trends, news research and surveys resources


The Effectiveness and Targeting of Television Advertising
The estimation results reveal that not all tune-ins were effective. ... and FOX, respectively, and j s 6 denoting cable TV and other non- ... previous studies of advertising ignore the targeting issue, and focus on the endogene- ... technology research, surveys study and trend statistics
NHTSA Tools: Media Buying: The Most Effective Paid Media To Reach ...
Every medium has its own attributes, its own strengths and weaknesses. Some offer broad-based coverage, while others are very targeted. They may be the bedrock of an advertising campaign or be looked upon for secondary media support. Television, for example, is almost always considered a primary medium, with the ability to deliver an advertising message to virtually everyone. However, with careful planning and analysis, television can be used to focus more sharply on specific target segments and particular communications objectives. Key Questions To make sure you are considering, and ultimately purchasing, the most effective ... technology research, surveys study and trend statistics
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Is TV Advertising worth it for a small business? How best to ...
Considering the costs of producing/paying for air time of a TV advertisement for small businesses, what are some tips people have for getting the most out of a campaign to ensure maximum ROI? Any personal experiences with successful campaigns? Crossover opportunities with Youtube, etc.? Thanks for the feedback so far. Some clarification: It would ideally be something that incorporated humor with the ability to easily adapt over to Youtube and hopefully go slightly viral. Although I am looking for a bit more feedback on people who have actually conducted TV campaigns and the results they saw from the projects rather than just ...
Give me two negative sides of television advertisment? - Yahoo ...
There are many positives in TV advertising, especially when used in a integrated communication campaign yet there can also be many negatives. The cost per ratio can arguably be good or poor, depending on the quality of market research - Many companies in the past have paid vast amounts of money to air adverts (since TV advertising is one of the most expensive forms of communication) when in fact, they result in poor results since they have not been effective enough in targeting the correct market segment - Therefore the advert is more a less a waste of time since the chances are the audience that the advert is exposed to yet ...