Special Report on
TV advertising and effective targeting
TV advertising and effective targeting - Trends
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Businesses spend billions of dollars on advertising every year, but waste hundreds of millions by failing to effectively target their marketing messages to specific audiences. R eaching those consumers who want and need your products and services requires strategic planning, research, and focus. You need to decide who your target audience is, where they’re located, and how you’re going to reach them. Until recently, this information was difficult to find and apply. Thanks to rapid innovations, media professionals can ...
I have always thought that media planners do a reasonably good job of geographical targeting for ads. Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing is minimal. The two ads I will mention below were not bad – they got my attention but I could not convert so was that a waste? I always thought it was pretty easy – you want your ad to show in Hartford you simply buy the Hartford geography and your ad is shown within the fixed parameters of the local TV station signals. I realize there is a lot of overlap but the following are two ... Read More
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