Special Report on
Types Of Advertising Agencies
Types Of Advertising Agencies - Trends
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an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
An advertising agency is an independent organization of creative people and business people who specialize in developing and preparing advertising plans, advertisements, and other promotional tools for the advertisers. The agency also arranges for or contracts for purchase of space and time in various media. J. Walter Thompson, Leo Burnett, Ogilvy & Mather, McCann Erickson, Lowe, Saatchi & Saatchi are some of the top international advertising agencies. A full-service advertising agency is generally a big size advertising agency having all departments, specialized people heading each ... Read More
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