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Special Report on

USA TODAY Advertising Information

usa today advertising information special research report Photo by www.usatoday.com
McLean, Va. - USA TODAY announces the introduction of a new trade and consumer advertising campaign today. The campaign will feature the new tagline "We're all in this together," and an online media portal. The campaign launch coincides with events surrounding USA TODAY's 25th anniversary as the nation's newspaper; USA TODAY was founded on Sept. 15, 1982. The new campaign is comprised of various elements, these include: a trade-targeted print and online advertising campaign; a consumer radio campaign; electronic billboard advertising in Times Square; in-elevator advertising; and an online destinations site which ...
is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world (including 1456 in the U.S.) selling 395 million copies a day (55 million in the U.S). The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an ...
REVIEWS AND OPINIONS
Advertising – Precious Information Or Vicious Manipulation ...
Is advertising the ultimate means to inform and help us in our each day decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to purchase products and services they don’t need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly. It will not be exaggerated if we conclude that we’re ‘soaked in this cultural rain of marketing communications’ through television, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if ... market research, surveys and trends
WhisperfromWallStreet WBSI Alert - Penny Stock Picks
Hello All, SILA continues its run hitting a high of 1.10 Friday for a price gain of 83% in two weeks since my alert. Lets get to another stock that I think has great potential as well. This company has solutions for problems every parent in the world thinks about. Keeping their children safe. My new alert is WebSafety Inc. The symbol is WBSI and the stock closed at $1.60 on Friday. Please begin your research here http://www.websaftey.com and here http://finance.yahoo.com/q?s=WBSI.OB Here are a couple facts to get you started. WBSI is the leading provider of mobile and computer software solutions that help to keep your ... market research, surveys and trends

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USA TODAY ADVERTISING INFORMATION

Reed Elsevier buys ChoicePoint for $3.6B - USATODAY.com
ATLANTA — ChoicePoint Inc., a 1997 spinoff of credit agency Equifax, is being acquired by the parent of LexisNexis in a cash deal worth $3.6 billion, a major premium for a company that weathered an embarrassing breach of its database, federal investigations and a stock-trading probe of its top two executives. The deal combines ChoicePoint's data and analytics assets with LexisNexis' technology, a marriage that will strengthen the combined entity's ability to meet growing demand for their services, especially in the insurance field. The purchase price amounts to $50 a share, a 49 percent premium to Alpharetta, ... industry trends, business articles and survey research
IAB Internet Advertising Revenue Report
This report utilizes data and information reported directly to ..... Display- related advertising totaled $7.1 billion, or 34 percent of full year 2007 ... industry trends, business articles and survey research
RELATED NEWS
Travel guru Tom Parsons preaches of low fare virtues
U.S. Army MP; Bally Entertainment internal security manager; Pier 1 Imports internal security manager; co-founder and CEO of Best Fares magazine and BestFares.com. Favorite place to visit: Clearwater, Fla. Trademark: Flower print Hawaiian shirts (has more than 100). Favorite reading: Whatever's on the Internet right now. ABOUT BESTFARES.COM Headquarters: Arlington, Texas Employees: 28 In business since 1982: Began as Best Fares magazine with co-founder Bob Richards. Sales: Mmore than 100,000 plane tickets per year, plus hotel rooms, cruises and rental cars, often as part of travel packages. Annual membership: Varies ... market trends, news research and surveys resources
Arianna's Answer
If you had to declare a winner among Internet media companies today, the victor easily would be Arianna Huffington. Her site, The Huffington Post, attracted 24.3 million unique visitors last month, five times as much traffic as many new-media rivals, more than The Washington Post and USA Today , and nearly as many as The New York Times. HuffPo’s revenue this year will be about $30 -million—peanuts compared with the old-media dinosaurs, but way better than most digital competitors. And HuffPo has finally started to eke out a profit. Those numbers, however, don’t fully convey the site’s place in this new-media world. What began ... market trends, news research and surveys resources

INFORMATION RESOURCES

Advertiser-Supplied
USA TODAY Advertising Operations. 7950 Jones Branch Drive ... The following are guidelines on what information USA TODAY needs to best process your insert. ... technology research, surveys study and trend statistics
FTC Publishes Final Guides Governing Endorsements, Testimonials
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980. Under the revised Guides, advertisements that feature a consumer and convey his or her ... technology research, surveys study and trend statistics
USA Today's Ad Meter a Top Predictor of Super Bowl Advertised ...
EAU CLAIRE — The best predictor of the overall success of a new movie that is advertised during the Super Bowl is the release date of the movie, according to new research by University of Wisconsin-Eau Claire marketing professors. "We found that the further away the release date is from the Super Bowl, the more likely it is that the movie will be a U.S. box office success," said Dr. Chuck Tomkovick, who, with Dr. Rama Yelkur, has conducted extensive research on Super Bowl advertising since 1998. In the last four years, all eight of the movies that were promoted during the Super Bowl and released after Memorial Day weekend ...
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QUESTIONS AND ANSWERS
Google Answers: Foster's Beer Advertising and Marketing Information
I am a director who wants to pitch my scripted ideas for a Foster's Beer campaign and I am having trouble locating the advertising company that handles their account. Can someone help locate the name of the advertising company, and who in that company I need to talk to about pitching these ideas? The advertising agency handling the Foster's Beer campaign in the United States is J. Walter Thompson, Chicago. "Foster's shows a young couple on a date at a swanky Sydney, Australia, restaurant in a spot from J. Walter Thompson, Chicago. The guy is impressed when she crunches the empty Foster's can ...
What steps should you follow when selecting a MOBILE SITE ...
One good resource to find mobile site developers (or any other kind of developer for that matter) is Elance.com. You get a lot of information about the developers including experience, skills, competencies, reliability and information about what they charge, etc. The developers are rated as well. There are other sites similar to Elance.com of course, but this might be a good starting point for you. posted 9 months ago We have found recent success in contacting upper level undergrad or graduate students. We currently have a group from IU developing an Iphone app for us. posted 9 months ago Multimedia Producer and i3D Programmer ...