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Using famous people in advertising
Using famous people in advertising - Trends
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and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were: Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external link dilution, and require that all search-related relevance and authority build from scratch with each new microsite. Display issues – Many of the advertising brands last year ranked well, but due to technical issues had poor titles and descriptions in the search results. Lack of consistency - In some cases, the brand bought AdWords for commercial ...
Research by Ana Rumschisky, a marketing professor at IE Business School, showed that the use of celebrities in advertising has a direct relation on the return on investment. Among other reasons, because the public is willing to pay up to 20% more for the same item depending on who advertises it. To conduct the survey entitled “The value of using famous people in advertising communication: a quantitative analysis of prices of a fashion item,” Rumschisky chose a watch from a prestigious international brand and created a commercial with two models: one anonymous and one ... Read More
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USING FAMOUS PEOPLE IN ADVERTISING
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