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Using the homeless for advertising
Using the homeless for advertising - Trends
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an app in which a homeless person “lives” on your iPhone for three days, periodically nagging you for food, money and shelter. The device is intended to encourage young people to donate to the charity, whose average donors are over 65 years old. Unfortunately, the device also tempts youngsters to abandon the poor bloke, who will sell his sleeping bag for drugs if you don’t respond to his repeated entreaties for help. Eventually, according to a video (below) created by Publicis London , the iHobo cracks the glass of your phone in frustration at your indifference. The unintended point here is that abandoning the ...
Why do people find the need to substitute “@” for the “o” in Latino? Is it because they think it’s hip? Fair? Are they trying to single handedly undo the perceived gender inequalities of the entire Spanish language? Or do they think that Spanish-speaking women are too stupid to understand the concept of grammar? In español, “masculine” words like “Latino” that end in “o” have, for the several hundred years the language has been in existence, encompassed both women and men as a group. “Latino” can mean a group of ... Read More
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