Special Report on
Visual Identity, Logo or Wordmark
Photo by www.osu.edu
Thus, a logo is an icon, symbol, or brand mark. It is only by association with an organization, a service, or a product that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.The role of the logo is to point, to designate—in as simple a manner as possible. Logos are usually made by modifying a typeface to stylize the text so that it becomes a wordmark, which is a unique typeface used to symbolize the name of an organization, product, or service. The wordmark is usually associated with a graphic to form a visual unit. See the examples below . A design ...
Visual Identity, Logo or Wordmark - Trends
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With thousands of new visual identities flooding the market all the time, is it possible to create anything that hasn't been done before? Yes, you can cut through the clutter. But start by understanding the history and rules of effective design. In this article, originally published in Applied Arts Magazine , Hans Kleefeld looks at the trends and shifts in visual identities over the past 50 years, and beyond. A recent survey of books recording contemporary visual identities induced me (I'm apparently a masochist) to do a quick image count. Nine books featured approximately 7,000 exhibits! That's only the tip of ...
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Recently, professionals have been debating the issues of whether or not logos are dead: a waste of time, money and effort. Some believe that in today’s digital age, logotypes will and have replaced logos as staples of brand identity. Still, others believe that iconic symbols are the cornerstone of visual identity. We believe the argument is centered around the wrong question. The question should be: “Which is more effective, logo or logotype?” We’ll let you answer that question for yourself. Can you clearly identify the two brands above? One is a logo, the other a logotype. Which did you ... Read More
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REVIEWS AND OPINIONS
(FFBB for short, and French Basketball Federation in English) is the governing body of basketball in France, overseeing more than 4,000 clubs across the country as well as managing the French national team. With a 16-year-old logo in use, the FFBB unveiled a new identity last week designed by Lille- and Paris-based agency Graphèmes who, as I understand, beat out another six agencies through a competition, although there are no details about what said competition entailed — hopefully it was a free throw competition that didn’t involve free logos. Epically soundtracked logo presentation. As the graphic above ...
market research, surveys and trends
Designing a strong, coherent graphic brand identity is one of the most rewarding tasks in graphic design. It is a unique opportunity to create something that will go on to be used in many different places, applications and designs. In this multi-part tutorial series I’ll take you through the processes and design I used to create the Rockable Press brand and its many different applications both offline and on. We’ll begin by looking at the creation of the Rockable logo, look and feel and brand. Branding is an area that encompasses a lot more than just graphic design. In fact it tends to bleed heavily into marketing ...
market research, surveys and trends
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VISUAL IDENTITY, LOGO OR WORDMARK
In May 1999, The University of Alabama published its first-ever visual identity guide as part of the institution’s move toward integrated marketing communications. The new stationery system it described and the graphic standards it outlined were developed after a thorough process of review and consultation that began with the campuswide 1996 communications audit and included discussions with over twenty focus groups of on- and off-campus constituencies, including faculty, staff at every level, students in all years, and alumni of differing ages. After the ...
industry trends, business articles and survey research
Laura L. Monica is Senior Vice President of Corporate Communications and External Affairs at American Water. In the video below , Laura describes the significant increase in value for her company as result of the recent new rebrand and visual identity. VALUE OF THE BRAND: Independent research conducted to assess the rebranding investment and its value to the business Costs for time period assessed: $1.2 million Assessed value of rebranding: $5.2 million For every $1 invested in re-branding, a yield of $4 in value Direct and positive impact on how our customers view the brand Brand advocacy increased 29 percent Customers ...
industry trends, business articles and survey research
RELATED NEWS
has been steadily transforming itself over the past few years in order to appeal to a wider audience. This month a new identity for the institution was unveiled by johnson banks that aims to build on that momentum... The London-based studio was appointed at the end of 2009 to redesign the Science Museum's brand and identity. According to creative director Michael Johnson, while the much-loved museum has offered plenty of groundbreaking exhibition design, there was a sense it could further its appeal beyond the traditional family audience. The museum's Lates series of events, for example, have proved ...
market trends, news research and surveys resources
So, if you haven’t heard by now, both the Orlando Magic and the Utah Jazz both “changed” their team logos. If you’ve followed me and my column since the past year, you may know I’m really in to team logos and uniforms. I knew the Jazz were looking to do some things, but I never got word from the team after a few tries of fishing for answers, and so know the general public knows what’s up with the updated looks. On the other hand, the Golden State Warriors have decided to re-invent their wheel with a totally new-old change of brand identity-let’s take a closer inspection of what Utah did ...
market trends, news research and surveys resources
INFORMATION RESOURCES
Visual Identity, Logo or Wordmark. Page 2. Visual Identity – Logo / Wordmark. Malahat Freestyle. STUDIO / AGENCY. Malahat Group. ADVERTISER / CLIENT ...
technology research, surveys study and trend statistics
Logo. Roanoke Visual Identity Guidelines | 7. The Roanoke logo visually expresses ... wordmark. When using the logo with the white backing, the clear space ...
technology research, surveys study and trend statistics
The University
of Iowa’s graphic identity system has
been in place since October 2002. It is required on all communications
for external audiences. In
order to provide a consistent visual identity for the entire
University, the Office of University Relations offers the
following information and web sites to help make the use
of the system
as easy as possible. An Identity Manual explains
the guidelines for using the new logo and wordmark in print ...
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VISUAL IDENTITY, LOGO OR WORDMARK
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QUESTIONS AND ANSWERS
I would say yes. If you don't have logo there will be ocasions where you will need one and if you don't have one and choose to use, say just the name of your company. Many will take that to be your logo anyway. So better to have that done with some thought behind it. posted August 16, 2008 I strongly feel Logo is must for effective communication, Its not just an identity but a visual impact that has long lasting effect. Logo with some theme would be great and communicating and promoting with the logo and that to with the vision would have good and big mass appeal. posted August 16, 2008 Guy Great question. As a graphic ...
IMO if the user of the Sea Monkey logo includes the Trademark symbol or notice, than that should cover it. I really don't see anyone claiming the logo as their own as it is clearly spreading through the Internet that Sea Monkey has a new logo. I've seen it on forums and other places. Some people have linked to the Sea Monkey images on my site, so I know that the word is spreading. And since I use Firefox, why do I care? I'm a fan and supporter of all Mozilla products and their mission: "to promote choice and innovation on the Internet". Posted January 29th, 2006, 4:44 pm @ KenS: I meant to answer this the other ...
