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Special Report on

Visual pollution; Outdoor advertising

visual pollution outdoor advertising special research report Photo by www.clusterflock.org
The notion that on-street advertising – ‘outdoor’ as it’s known – is a blight which might damage the public’s “mental environment” was floated by Culture Jammers in the last decade – as part of a wider critique of the impact of advertising. It was one of those weak signals of change which seemed unlikely to happen soon. But now Sao Paulo – the world’s fourth biggest city – has acted on it. According to an article by the Worldwatch Institute , the city banned most outdoor advertising in January this year. Some 15,000 billboards have been removed, and the ...
along Interstate or primary highways to be removed or screened and encouraged scenic enhancement and roadside development. 1 Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
Brazilian beauty
I’ve just returned home from a South American holiday visiting friends and I feel compelled to share my experience. While it’s a world away from the safety, food and chatter we enjoy in Australia, it’s a spectacular continent of flavour, expression and striking contrasts. My adventure began in Salvador, Bahia-Brazil. This coastal city was once the country’s capital. It’s now the third largest city and oozes with Afro-Brazilian influences – at any beach you can try the local cuisine such as coconut water and acarajé (mushed, deep fried black-eyed peas), served fresh by the Bahiana women. Delicia! My arrival coincided with the ... market research, surveys and trends
Publi-City or No Publi-City?
short film Logorama. At once seducing us into a nostalgic admiration for the craft of graphic design while warning us of the cataclysmic dangers of corporate domination, the animation could be said to have its real-world equivalent in what was once the billboard-infested city of São Paulo before passing its history-making anti-billboard law three years ago. In an age where buildings have become billboards themselves and consumerism has reached its peak, it’s worth taking a look at the case of São Paulo and asking: Publi-City or No Publi-City? In the U.S., laws limiting billboards began with the Highway Beautification Act ... market research, surveys and trends

SURVEY RESULTS FOR
VISUAL POLLUTION; OUTDOOR ADVERTISING

São Paulo: A City Without Ads | Adbusters Culturejammer Headquarters
In 2007, the world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. In 2007, the world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. Known on one hand for being the country's slick commercial capital and on the other for its extreme gang violence and crushing poverty, São Paulo's "Lei Cidade Limpa" or ... industry trends, business articles and survey research
Worldchanging: Bright Green: São Paulo Bans Outdoor Ads in Fight ...
In January, the city of São Paulo, Brazil, enacted a ban on virtually all outdoor advertising. Billboards, neon signs, and even buses and taxis have been wiped clean of advertisements in the municipality, the world's fourth largest. According to Mayor Gilberto Kassab, the so-called "Clean City Law" arose from a need to address rising pollution of all kinds, including air, water, and noise. "We decided that we should start combating pollution with the most conspicuous sector--visual pollution," he was reported as saying. Since its adoption, the law has eliminated some 15,000 billboards as well as ... industry trends, business articles and survey research
RELATED NEWS
Advertisers and street artists swap tactics in Berlin
Something is not right with this iPad poster in a Berlin subway. Above the words "Easter Celebration," a topless blonde dons a risque bunny suit, legs spread wide. Above the label "Garden Party," there's a photo of two beetles mating on a leaf, then a couple doing the same on a bluff above the words "Hiking Trip."   Each innocuous phrase is meant to be the title of a photo album label on the iPad ad at the Rosenthaler Platz metro station, but has been made ridiculously bawdy by a street artist's changes.   This mixing of territories and styles between two parties who usually find ... market trends, news research and surveys resources
Nigeria: Building a City of the Future
Lagos — Team work is the style in this performance-driven state agency. The incredible 323 team members are quite aware of the great task ahead of them. Giving a new face to a state of 18 million, surely, is not an easy task. The goal set for them is quite clear, coming with a lot of challenges. Interestingly, at the Lagos State Signage and Advertisement Agency (LASAA), committed and dedicated young men and women are driving the vision to make Lagos live its name as a centre of excellence and ensure a seamless transition into a megacity in the making . For them , building a city of the future and moving from ashes to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Billboards and Frequently Asked Questions October 4, 2008
Oct 4, 2008 ... 1 Southern Environmental Law Center, Visual Pollution and Sign .... Will electronic billboards reduce the demand for outdoor advertising? ... technology research, surveys study and trend statistics
E043334.DOC - California Courts
Jan 5, 2009 ... In United Outdoor Advertising, supra, 44 Cal.3d 242, the plaintiff .... State Outdoor Advertising Act, and to prevent visual pollution by ... technology research, surveys study and trend statistics
Bus 50 - Outdoor Advertising
Big boards, big visibility and big budget...likely but not necessarily out of the question for a local small businesses. Most people, when they think of outdoor advertising, think of "billboards". Other common types of outdoor advertising include: Transit Ads, Kiosks, Islands, bus shelters, subway stations, airports Sky and aerial banners, blimps and inflatable Ads Stadium promotions Shopping carts and in-store displays building exterior ads. Let's start with ...
REAL TIME
VISUAL POLLUTION; OUTDOOR ADVERTISING
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QUESTIONS AND ANSWERS
WikiAnswers - Different appeals in advertising
In this advertising technique, the advertisers use the very popular audio and visual media to promote a product. It is the most widely used media that can effectively influence the masses. Television and radio have always been used to achieve a mass appeal. Bandwagon : This advertising appeal aims to persuade people to do a certain thing because the masses are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures exactly this psychology of human beings to induce them to use a certain product or service. Black and White Fallacy : In this advertising appeal, only two choices are ...
What would our cities look like without advertising?
If our cities had no billboards etc, would they still have the distinct feel that they currently have, or do they contribute to the familiarity of the city? Since we have all trained ourselves to ignore the majority of advertising, would we even notice a difference for the first few days? Observing members: 0 Composing members: 0 I-49 which runs from I-10 (Lafayette LA) to I-20 (Shreveport LA), is prohibited by state law from having any billboards, except for one 10 mile stretch near a city. It is the only experience I have ever had of being on a major thoroughfare and not being bombarded with ads. It is a dramatic, positive, ...