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focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media . Here are my top trends in sustainable social media (hat tip to Reuters): 1. A deeper understanding of what sustainable social media means Sustainable social media is not about creating a Facebook page so people can find you, or tweeting your blog posts automatically, it’s about long term engagement. Sustainable social media means creating conversations, really listening to your stakeholders’ needs, bringing stakeholders into your company for their input, and creating ...
Custom tabs are a powerful tool to build your brand, community and engage new and existing supporters. This post is a step-by-step tutorial on how to create a custom tab for your Facebook page and make it your landing page. On my last post “ Creating an Effective Facebook Profile ,” I talked about the importance of creating custom tabs on your Facebook page. Custom tabs are a powerful tool to build your brand, community and engage new and existing supporters. By creating a custom tab and making it your landing page on Facebook, you are able to control the initial information ... Read More
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