Special Report on
When Brands Attack
When Brands Attack - Trends
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16 - JUN 10: APWG Secretary General Peter Cassidy addresses the IEEE Standards Association at the IEEE-SA's annual board meeting in New Brunswick, NJ: Mr. Cassidy will speak to the IEEE-SA on "Data Logistics Challenges to Engaging the Global Electronic Crime Network." 1 June 10: APWG Joins "Day of Action" against mass-market fraud The APWG is joining law enforcement and regulatory authorities in five nations around the world in a multinational �Day of Action� against mass-market fraud by committing its data logistics resources and consumer education ...
Did you ever take “The Pepsi Challenge”? Have you seen the Mac Guy vs. PC Guy commercials? Chances are at some point you’ve seen some form of comparative advertising that could more accurately be called a “Brand Smackdown”. Not unlike two brands entering an ultimate fighting ring, comparative advertising has become an all-out battle among some of the world’s top brands. In the news of late has been the Dunkin’ Donuts vs. Starbucks taste test ads where Dunkin’ Donuts tells consumers that more “hard-working” people prefer their ... Read More
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- How Big Brands Attack Facebook Marketing: Webinar, June 25 ...
- Upcoming webinar: How Zeus Attacks Out-of-Band Authentication ...