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Why advertising campaigns fail
Why advertising campaigns fail - Trends
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When deciding on how to best use your advertising dollars, you will want to look at longevity. An advertising campaign that lasts years instead of weeks will definitely boost your overall sales profile and residual income. Whether you are a small business just starting out, or a long-standing corporation, the following considerations may help you spend your advertising dollars wisely. All you need to do is look at companies like Oscar Meyer, Allstate, Hallmark and even the United States Army to recognize the benefits of advertising campaigns that outlast trends, and give your company brand recognition. The following ten ...
In 2006, Greg Stuart, Interactive Advertising Bureau CEO, estimated that advertisers’ waste, that is, impressions reaching the wrong audience or none at all, was $112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate. In 2009, we have made little progress. A recent research from ComScore indicates that only a small minority of campaigns reach their intended audience with the desired frequency. Of eight U.S. brand campaigns with budgets between $400,000 and $2 million, ComScore said none reached more ... Read More
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