Special Report on
Why brand engagement matters
Why brand engagement matters - Trends
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We live in a world where all communications - including those that are generally classified as “traditional”, like print and TV - are heavily integrated with and influenced by digital. As marketers, our approach to digital must be different than classical approaches to broadcast media. This is because digital is fundamentally different than broadcast media... First, unlike TV or print, digital is highly fragmented. This is true from the standpoint of physical devices... References: Image source: Help! I borrowed this slide from a deck months ago, and I can’t find the source. It’s not my work - if ...
The discussion ranged across many topics related to customer engagement including the importance of the customer experience; establishing a point of differentiation in banking; service delivery in banking compared to other sectors; and whether innovation really exists in financial services today.” Interestingly, if I hadn’t asked ”What is engagement? How do you define it?” those questions might have never been addressed. And honestly, no offense to the panelists, but I don’t don’t think they offered adequate answers to these questions (@aden_76 and ... Read More
SURVEY RESULTS FOR
WHY BRAND ENGAGEMENT MATTERS
3. Measuring The Social - Growing Importance On Ad Spend
China`s Olympic Mascots, Let`s change their meaning.
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